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Our client is a world leader in the consumer products space. An iconic brand and with a reputation for design and production excellence, the Company has grown from major domestic European player to world number one over the past decade. — MISSION —...
Our client is a world leader in the consumer products space. An iconic brand and with a reputation for design and production excellence, the Company has grown from major domestic European player to world number one over the past decade.

— MISSION —
The Director of Marketing delivers the optimum marketing plan for the target brands and products within UK and Ireland on time and within budget.

— Principle Accountabilities —
  • To develop and execute the Marketing strategy in Spain in association with local senior management.
  • To manage the a comprehensive trade marketing plan that will help deliver the subsidiary’s financial targets.
  • To direct the management of the existing and new product range in order to meet customers needs and the Spanish Sales targets.

— Responsibilities —
  • Marketing Strategy
  • Marketing Plan including ATL, BTL and PR
  • Marketing Budget responsibility
  • Comprehensive trade marketing plan to build relations with key customers to ensure the delivery of best in class trade marketing initiatives.
  • Work with Group Brand function on new product development to target opportunities within the Spanish market.
  • Introduction of new product to market
  • PR of the target brands
  • Dead and dying stock management
  • Key member of the Spanish Management team
  • Responsible for management and performance Marketing team
  • Comply with the Roles and Responsibilities as is defined in the H&S manual
— KEY INTERFACE —

Internal
  • Directors of Sales – as necessary
  • National Accounts team – as necessary
  • National Sales Manager – as necessary
  • Finance team
  • New Product Development team
  • Trade Marketing and Brand management
  • International counterparts

External
  • Agencies such as PR agency, Media buying agency
  • Key Account Customers – ad hoc visits as required

— Requirements —
  • Strong track record of marketing management in a categorised product sales environment (CE, SDA, MDA, or FDA)
  • Good people manager, able to manage and motivate individuals with different sales styles, approaches and levels of experience
  • Ability to analyse and react to market trends and opportunities
  • Strong presentation, interpersonal, negotiation, communication, and analytical ability
  • Able to learn and assimilate key features and benefits of the product range
  • Understanding of competitors ranges
  • Understanding of GFK data and ability to communicate information to key contacts within customer base
  • Self-motivated, solution based problem solver, confident, enthusiastic, team player, robust and resilient.
  • Broad knowledge of Spanish and European retail and wholesale S.D.A industry
  • Current driving licence
  • Willing and able to travel as required
— DESIRED —
  • Experience of operating at Marketing director level and management of integrated marketing plans
Please submit your application via the following email address: [email protected] quoting the job title in the subject.

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