SEM SEO

Acerca de nuestro cliente Is an established, successful small to medium-sized digital enterprise in the sustainable growing food supplements- and natural cosmetics market Descripción Reports directly to the General Management Responsible for defining...

Acerca de nuestro cliente

  • Is an established, successful small to medium-sized digital enterprise in the sustainable growing food supplements- and natural cosmetics market

Descripción

  • Reports directly to the General Management
  • Responsible for defining, developing and implementing the Marketing strategy for the brands distributed the digital channel in cooperation with General Management
  • Proactive management and development of brand plans including brand equity, USP, target group analysis and extension, and targeted campaigns to increase brand awareness
  • Secure competitive edge of the existing brand
  • Improve brand positioning and differentiation
  • Detection of new market potentials for existing and new brands
  • Development, evaluation and launch of significant product innovations
  • Continuous analysis of category and market development as well as competitor strategies and actions
  • Develop actionable consumer insights based on the available consumer data
  • Understands the digital landscape of marketplaces and pure players and plans the actions to become leaders, especially Amazon
  • Has high level of expertise in developing strategies and executing SEO, SEM, social media, content marketing and digital advertising
  • Is expert user of the tools and apps that facilitate the success in the digital channels
  • Make best use of intercompany synergies in a fast-changing environment
  • Leads cross-functional cooperation with other functions with national and international stakeholders
  • Tight cooperation with international Heads of Marketing
  • Shows leadership, development and empowerment of potential team
  • Budget management: planning and realization of revenues, profit, market share etc.
  • Perspective to assume additional responsibilities

Perfil Buscado (H/M/D)

  • Well-educated to degree level in business administration, economics or similar degree, ideally with specialization in marketing and digital marketing
  • Minimum 4-6 years of experience in brand- or product marketing within FMCG or OTC business, ideally in the category of food supplements, cosmetics, drugstore goods
  • Minimum 3 years of experience in brand leading (FMCG or OTC) with proven success
  • Strong understanding of marketing and digital marketing dynamics
  • Demonstrated success in managing brands in the digital channel and marketplaces
  • Hands on successful track record on traffic acquisition, SEO, SEM, funnel management
  • Strong strategic analytical skills with well developed business and financial acumen
  • Fluent in English in presentation and negotiation

Qué ofrecemos

Career development in international environment.

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