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Acerca de nuestro cliente Innovative Company that produces fiber and technology solutions. Descripción Create, execute and track SEO strategies and KPI's that are aligned with traffic growth goals to drive organic growth, larger market voice, and...

Acerca de nuestro cliente

Innovative Company that produces fiber and technology solutions.

Descripción

  • Create, execute and track SEO strategies and KPI's that are aligned with traffic growth goals to drive organic growth, larger market voice, and increased search engine presence.
  • Collaborate with User Experience, Content Strategy/Copywriting, Enterprise Marketing, and Development teams on website strategy from ideation to implementation and reporting.
  • Analyze and leverage customer insights and online behaviours in order to enhance overall functionality, conversion rate, and user experience.
  • Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses.
  • Create and communicate on backlink opportunities, keyword tracking, and overall best practices.
  • Ensure new and existing content is optimized and implement necessary research and strategy to support this.
  • Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps.
  • Manage and identify opportunities with supporting 3rd party agency support and tools to further optimize and deliver on a progressive strategy.
  • Build out detailed dashboards, opportunity analysis, and competitive analysis.
  • Coordinate the translation and localization of SEO tactics with Asian teams, especially in Chinese language. Other local requirements to come later.

Perfil Buscado (H/M/D)

  • 5+ years of SEO specific experience, including conversion rate optimization and A/B testing.
  • Bachelor's Degree in Marketing, Communications, or related field.
  • Experience with keyword research/data mining tools and competitive analysis.
  • Deep experience with Google Analytics and Google Webmaster tools, SEM Rush. Google Analytics certification an advantage.
  • Brightedge, Moz, and and/or Hotjar experience is a plus.
  • Experience with HTML programming preferred. Drupal a plus.
  • Exceptional skill level in Microsoft Office Suite with excellent presentation skills.
  • An understanding of how different online channels work together to drive web traffic, including paid search, social media, email marketing etc.
  • Work closely with key stakeholders in the company to support projects and make sure their delivery is "SEO friendly".
  • Demonstrated critical thinking, analytical skills, verbal/written communication, project management, and high level of attention to details.
  • Ability to work independently and adjust priorities, and learn quickly in the continuously evolving digital space.
  • Fluent in English/ Spanish and French would be a plus.


Desirable requirements
  • Experience within the textile industry is an advantage

Qué ofrecemos

  • Flexibility.
  • International environment.
  • Career growth.

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