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Acerca de nuestro cliente Frozen food brand Descripción Powerful Comms & Channel activation Communication strategy B2B: PR, specialised trade press, events, Digital. Managing marketing campaigns & promos. Push + Pull. BTL - consider both direct client...

Acerca de nuestro cliente

Frozen food brand

Descripción

Powerful Comms & Channel activation

  • Communication strategy B2B: PR, specialised trade press, events, Digital.
  • Managing marketing campaigns & promos. Push + Pull. BTL - consider both direct client activities (distributors) and end customers (restaurants, hotels, chefs).
  • Organising events such as product launches, exhibitions and photo shoots.




A strong Innovation pipeline that follows Strategy
  • Manage the whole product development agenda: idea pipeline, Plan-view process, deployment and tracking
  • Influence Supply and RDQ to allocate resources to FS and effectively manage innovation, renovation and delistings
  • Carrying out market research & regularly seek available data (trade press, sector events, etc) in order to keep up and anticipate foodservice trends
  • Lead Strategic reviews (Flywheel sessions, AP support plans) in close connection with FS sales team leader




Tracking performance & correcting course
  • Tracking business KPI's (product performance, penetration, etc) and the effectiveness of marketing campaigns
  • Adjust and take corrective action through the year




Ability to Network and Influence to drive the FS agenda
  • Effectively network with the Foodservice community in Nomad and be a leading voice in that community (sharing best practice, aligning on priorities, driving the FS agenda internally)
  • Coordinate with retail to leverage possible synergies and brand consistency
  • Meeting with clients as the main marketing lead - including being part in presentations and negotiations with top QSR prospect clients
  • Be the main spokesperson for Foodservice in Events, PR queries, Congresses, etc.




Lead an outstanding FS marketing team
  • Lead a team of 1-2 Assistants, developing talent and internal succession planning
  • Keep a close connection with the FS sales team leader and the whole sales team in regular contacts (formal and informal - meetings, events, market visits)

Perfil Buscado (H/M/D)

Qualifications & Previous Experience

  • Degree in marketing or a related field (comms, commercial).
  • Marketing Master´s degree
  • Previous brand management or category management experience (3-5 years)
  • Previous experience in Foodservice / QSR a plus - possibly within Nomad, preferably outside Nomad (to bring external expertise and best practice).
  • Minimum: previous experience in FMCG, ideally in Foods.
  • Digital-mktg experience a plus.


Knowledge & Skills
  • Fluent in Spanish & English: C1-C2 languages both written and spoken
  • Strong communication & interpersonal skills
  • Understanding of marketing fundamentals (developing advertising, developing innovation, pricing, consumer insight)
  • Working knowledge of digital and tech that can be applied to benefit B2B: SEO, Social Media, Video, QR codes, etc.
  • Affinity with Foods and the Food sector (previous FS experience ideally).


Competencies
  • Action-oriented (able to work in a fast-paced environment with a lot of autonomy, able to self-motivate)
  • Project management skills (coordination of different stakeholders, keeping track of time-lines)
  • Commercial acumen (able to understand value creation and tracking business KPI's)
  • Problem-solving mentality (able to deal with the unexpected and correct course, resilience and drive)
  • A curious mind (able to spot trends and to engage with customers and sales to drive new ideas)
  • Passion for brands, food and the hospitality sector


Qué ofrecemos

Benefits

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