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Descripción de la oferta
- Understand your client's business and their challenges and how online media can help deliver this against different KPIs and in conjunction with other channels.
- Follow planning process to make recommendations and create tactical plans.
- Monitor campaign performance and optimizations to ensure KPIs are hit and monitor costs.
- Interpretation of results and recommendations for improvement.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Proven SEM experience, at least 8 years, and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- BS/MS degree in Marketing or a quantitative, test-driven field
Perfil Buscado (H/M/D)
- Google Ads
- Adobe Advertising Cloud
- WordStream Advisor,
- Google Marketing Platform (formerly DoubleClick),
- Adobe Media Optimizer, and
- Kantar Advertising
- Paid Search Intelligence (AdGooroo).
You are a digital native with a positive attitude and a passion to make a difference. You have the ability to inspire and influence others and can share your digital knowledge with others who are inexperienced in this area. You are a people person who understands how to get the best out of people, develop strong and effective relationships and can build and retain a strong and happy team.
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