About JLL - We're JLL-a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 92,000 individuals around the world who help real estate owners...
About JLL
- We're JLL-a leading professional services and investment management firm specializing in real
estate.
We have operations in over 80 countries and a workforce of over 92,000 individuals around
the world who help real estate owners, occupiers and investors achieve their business ambitions.
As
a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and
corporate social responsibility.
That's why we're committed to our purpose to shape the future of
real estate for a better world.
We're using the most advanced technology to create rewarding
opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and
our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and
we're honored to be recognized with awards for our success by organizations both globally and
locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to
achieve our full potential is important to who we are today and where we're headed in the future.
And we know that unique backgrounds, experiences and perspectives help us think bigger, spark
innovation and succeed together.

If this job description resonates with you, we encourage you to apply even if you don't meet all of
the requirements below.
We're interested in getting to know you and what you bring to the
table!

We are looking for a Senior Strategic Planning Manager EMEA

Role Purpose

The EMEA Strategic Planning team is responsible of driving market adoption of the JLL Corporate
Solutions products and offerings (defined as a group of products that form an integrated solution)
across EMEA.
This team leverages a deep understanding of the buying process, solution
differentiators and competitive offerings to create tools, tactics and
- in partnership with the
global, regional and local stakeholders
- comprehensive campaigns that drive predictable,
repeatable demand.
The team partners closely with the Global Product group (Product Management and
Product Marketing) to ensure feedback from customers, win/loss reviews, and other sources to
support new product development efforts.
This team is a key face of Marketing to the business and
has significant influence on business results and future growth.

The Senior Strategic Planning Manager EMEA exhibits an understanding of markets and buyers to
develop go-to-market strategies with a focus on the Project and Development Services (PDS) group.
She/he must work cross-functionally, coordinating efforts with different teams (
Product
Management, Marketing Enablement, Content, Field marketing, Market Intelligence, Sales, and Sales
Enablement).
The individual must develop an expert understanding of the buying audiences and their
needs as it relates to the products he or she is tasked with launching.
The holder of this position
must also familiarize himself/herself with each product's competitive landscape (both established
and emerging).This position also requires dedication to fuelling the other marketing functions with
subject matter expertise related to designated products
- together with their Product Management
colleagues.

The Senior Strategic Planning Manager EMEA will support the business development of this business
line across EMEA and will be based in Madrid, Spain.
She/he will also allocate part of her/his time
helping the development of local Spain CS business by adapting sales enablement tools and assets in
local language and support with marketing activations.

This role will report to the Head of Enterprise Marketing EMEA.
This is a regional role that
involves coordination with colleagues across Europe, Middle East and Africa and will be based in
Madrid, Spain.

What this job involves

Key responsibilities include:

Define the Business Goals for each product entering the region to support the Global and the
Regional objectives

Implement and amplify the Global Product launch

Conduct market and customer research to gather data and insight about target personas, buyer
needs and the purchasing decision process for the product, including key buyer roles

Define the market opportunity for their products; perform segmentation and targeting
exercises that identify the segments with the highest propensity to buy

Perform competitive research to identify established competitors and emerging competitors
with a goal of creating "competitive reference cards" that explain the product features,
differentiation, weaknesses, strengths, and recommended approach for JLL product positioning
against the competition

Develop product positioning, value propositions and messaging that resonates with buying
audiences across service(s)/product(s) offerings

Collaborate with the Strategic Content Team to produce relevant content for target buyers and
develop customer references, testimonials and case studies for external and internal use

Collaborate with the Digital Team to produce relevant content for target buyers on the JLL
digital marketing platforms

Collaborate with the events team to develop presentation abstracts in support of promoting
designated service(s)/product(s) offerings, as well as to help support service(s)/product(s)
launches at key industry events and conferences

Collaborate with Sales Enablement to produce sales enablement deliverables (: Sales
readiness toolkits, service/product slides, how to sell sheets, FAQ's, training, etc.)

Collaborate with peers from the marketing organizations of our partner companies to ensure
JLL presence at partner events and ensuring alignment between partner marketing communications
and those from JLL

Support win/loss interviews and perform ongoing analysis to determine the level of customer
service/product adoption and provide feedback to the business

Support the monitoring and reporting on the performance of products in the region and the
communication of results of related sales and marketing efforts

Lead VOC interview preparation, execution and follow up

Every day is different, and in all these activities, we'd encourage you to show your
ingenuity.

Sound like you? To apply you need to be / have:

The successful candidate will have a strong combination of product marketing skills and the ability
to lead multiple teams/workstreams with prior experience in assessing the impact of
transformational change.

The candidate needs a demonstrable and highly commercial mind-set, strong financial acumen in
addition to excellent listening and communication skills.
A logical, structured approach to problem
solving and common sense are key.

7+ years strategy and/or product marketing experience with a record of increasing
responsibility in a consulting firm, communication agency or B2B company

BS/BA Required

Excellent communication skills in English and Spanish

Capable of lead cross functional teams

Experience working in a B2B Services company is preferred

'Achiever' mentality
- high performer with the ability to rapidly complete project
initiatives and attain a multitude of team goals simultaneously and autonomously

Experience and success managing and partnering with large, virtual and highly matrixed global
teams and projects and collaborating with multiple disciplines (
finance, product
development, product marketing, sales, etc)

Strong knowledge of buyer personas and complex segmentation with unique buying needs across
multiple audience groups

Articulate and effective communicator, comfortable presenting to large groups and senior
executives

A passion for creative thinking, innovation and pushing the envelope

Strategic thinker with an emphasis on business strategy and the ability to identify solutions
to business challenges

Ability to collaborate with both business leaders (including product management and senior
leadership) and marketing teams (
Content Strategy, Demand Generation, Field Marketing)

Comfortable with ambiguity and constant change in direction/focus; experience leading through
transformation

Ability to simplify complex offerings/products

Entrepreneurial drive and ability to work at a fast pace

Skills

Ability to clearly articulate messages to a variety of audiences.
Establish and maintain
strong relationships on all levels of organization

Influencing and Team work: Ability to influence others and move toward a common vision or
goal.
Able to work effectively at all levels in an organization.
Must be a team player and able
to work collaboratively with and through others

Project Management Skills: Knows how to effectively structure, staff and manage projects and
teams to insure there is clarity of expectation, timely execution, corrective action when needed
and successful outcomes

Analytical Skills: Has a structured approach to problem solving with a natural inclination
for planning strategy and tactics.
Drives to fix the ultimate root causes to drive sustainable
change

Character with high perseverance and resourcefulness required to keep driving and finding
ways to get the required steps done.
Flexible and adaptable; able to work in ambiguous
situations.
Resilient and tenacious with a propensity to persevere.
Forward looking with a
holistic approach

What you can expect from us

You'll join an entrepreneurial, inclusive culture.
One where we succeed together
- across the desk
and around the globe.
Where like-minded people work naturally together to achieve great things.

Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career,
recognition, wellbeing, benefits and pay.
Join us to develop your strengths and enjoy a fulfilling
career full of varied experiences.
Keep those ambitions in sights and imagine where JLL can take


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