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The Acquisition Marketing Manager is responsible for customer acquisition across all the brand’s platforms. Working closely with the COO and the group’s central performance marketing team the successful candidate will build and execute plans and campaigns for the brand.
The role will focus heavily on optimising performance marketing channel sand to identify opportunities for tactical application of the brand to drive increased customer acquisition for the group.
Furthermore, this position will also function as a hub combining expertise across product, UX and marketing teams internally to ensure an optimal onboarding experience is in place to drive customer acquisition and ROI.
Being part of a small and highly dynamic marketing team this role requires aself-going individual who’s happy to take on any challenge and proactively look for new ways to optimise our marketing efforts. A constant desire to learn and no fear of making mistakes and talk about them loudly is traits that
A person with an innovative mind who can energise and motivate both colleagues and external partners will do great in this position.
Responsibilities & Duties:
Responsible for execution of DO’s performance marketing plans and customer acquisition with a strong focus on mobile
Responsible for detailed campaign planning and reporting on performance, working towards agreed budgets and targets
Undertake rigorous pre and post initiative analysis in relation to campaign ROI and CPA with a strong focus on optimisation and learnings
Use data and ROI to drive all key decisions
Responsible for optimisation of creative messaging and landing page layout
Responsible for effective targeting and re-targeting of prospective customers
Day to day management of relationships with internal as well as external agencies and suppliers
Keeping up to date on the most recent developments in the digital advertising space
Constantly looking for new opportunities and challenging the status quo
+3 years experience in a digital marketing position within an online service industry, gambling experience being considered a strong advantage
Experience in working with programmatic media buying
Experience from optimising digital marketing campaigns
Experience from working with mobile acquisition campaigns and tracking technologies
Analytical skills, comfortable with numbers
A creative and innovative mind
A desire to challenge the status quo and to find new innovative solutions to both new and old problems
Strong written and oral communication skills
Ability to function as a self-starter with an emphasis on getting things done
Competitive remuneration based on the expertise provided
Career plan to grow and evolve within the company.
Specific social benefits
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