Ofertes d'ocupació de Especialista en Màrqueting i Comunicació a Sant Cugat del Vallès

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Job Title: Trade Marketing Specialist

Reports to: Trade Marketing Specialist

Location: Sant Cugat del Vallés, Barcelona

Employment Type: Full-time

Mission:

To grow the pharmacy channel business for Uriach brands following the Trade Marketing strategy.

KEY RESPONSIBILITIES:

• Lead the implementation of the Trade Marketing strategy in the pharmacy channel for the brands under your responsibility.
• Turn the brand strategy into sell-out activation plans, with clear objectives, timmings and budgets for each action.
• To develop Sell Out activation levers: Training, Dynamization (Visibility, Promotions, Exhibitors, social media content), Assortment (category management, planograms) and Loyalty
• Manage the digital B2B loyalty platform for prescribers
• Define KPIs, for each action, measure results and analyse deviations.
• Calculate the ROI of each action recommend changes to maximise profitability.
• Support the SOC team and Delegates to ensure that plans are well executed
• Manage the shipments of promotional materials.
• Manage the information in Salesforce
• Shopper analysis
• A&P Control
  
  

• Highly focused on maximizing results, the candidate will have the ability to work in a team, as well as collateral, analytical and flexible leadership skills.
• Higher Education in Economics, Business Administration, Management or Marketing
• SAP environment and knowledge of market analysis tools Nielsen/IRI/HMR/IQVIA
• Knowledge of Salesforce and Power BI
• Minimum experience of 3 years in Trade Marketing departments, in Healthcare or FMCG. Experience in the pharmacy channel (community pharmacy, parapharmacy or pharmacy groups) and ideally, with wholesalers and mass market.