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17Tailors | Hotels Brands
Estepona, ES
Assistant Brand Manager (Hospitality)
Tailors | Hotels Brands · Estepona, ES
Who we are
A consultancy specialized in the conceptualization and repositioning of hotel brands, where the concept and the guest experience strategy are translated into coherent, relevant, and actionable brands.Role summary
The Assistant Brand Manager will support hotel brand projects (4* and 5*) from strategic definition through to implementation, ensuring alignment across brand identity, narrative, and the guest experience.
Responsibilities:
Support the development of brand concepts: positioning, narrative, pillars, tone of voice, and archetype.
Translate strategy into guest experience: journey, signature moments, rituals, and touchpoints.
Conduct research, benchmarking, and trend analysis in the hospitality sector.
Prepare project deliverables: strategic presentations, brand books, guidelines, and experience playbooks.
Coordinate with creative teams and external vendors, managing timelines, versions, and quality.
Support client workshops and follow up on action items.
Assist during the implementation phase and ensure brand consistency.
Required profile:
- Ideally 1–2 years of experience in branding, marketing, guest experience, or consulting (hospitality 4*–5* experience is a plus).
- Professional English (spoken and written).
- Structured, analytical profile with strong deliverable orientation.
- Good visual judgment and ability to synthesize.
- Ability to work across multiple projects and teams.
*Especially valued
Knowledge and practical use of artificial intelligence tools applied to branding, marketing, and customer experience (research, ideation, content generation, analysis, and process optimization).
Familiarity with collaborative tools and project management platforms.
What we offer
- Participation in repositioning, rebranding, and hotel opening projects.
- Direct exposure to brand strategy and experience design.
- A demanding, creative professional environment with real growth opportunities.