Ofertes d'ocupació de Redactor/a a Barcelona

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. SEO Office

About Tuscany Now & More Founded in **** by husband and wife Simon Ball and Barbara Boni, Tuscany Now & More is a family-run agency specialising in luxury, handpicked Italian holiday rentals.

We offer a curated portfolio of villas across Tuscany, Umbria, Veneto, and Lazio, supported by a complimentary concierge service that provides guests with exclusive insider access to Italy's finest experiences and services.

Each property is personally inspected by our specialist team, and our deep local knowledge, close relationships with villa owners, and personalised service are at the heart of everything we do.

The Role

The Senior Copywriter will be responsible for protecting and maintaining Tuscany Now & More's brand voice and copy quality across all core marketing channels during a period of maternity cover.

A key focus of this role includes ownership of the ongoing content planning and prioritisation across email, social media, and the blog, operating within established content pillars and frameworks to ensure consistency and alignment with commercial and marketing objectives.

The Senior Copywriter will also act as the primary editorial and brand gatekeeper, briefing, editing, and approving content produced by the freelance content writer.

This requires strong editorial and brand judgement, the ability to work independently within defined guidelines, and the confidence to apply tactical decision-making to day-to-day content priorities.

Key Responsibilities

Copywriting

Write, edit, and proofread original and compelling content for press ads/advertorials, collateral, direct mail, digital advertising, website landing and product pages, and twice-weekly email marketing campaigns

Craft strategic, platform-specific copy for social media channels including LinkedIn, Instagram, Facebook, and YouTube

Ensure all copy is brand-aligned, conversion-focused, and consistent in tone, messaging, and quality

Maintain and apply Tuscany Now & More's verbal brand identity across all channels

Content Planning & Editorial Ownership

Own day-to-day content planning and prioritisation across email, social media, and the Discover Italy blog, operating within established content pillars and frameworks

Manage the rolling content calendar, making informed editorial decisions on which villas, destinations, or collections to prioritise week to week

Ensure content supports commercial and marketing objectives while adapting plans responsively based on performance, seasonality, and sales priorities

Editorial Oversight

Act as final editorial sign-off for all written marketing content before publication

Brief, guide, edit, and approve content produced by the freelance content writer, ensuring that messaging hierarchy is clearly communicated and SEO/GEO best practices are followed

Provide clear, constructive feedback to maintain high editorial standards

SEO & Performance Awareness

Apply strong on-page SEO principles across all written content

Ensure content aligns with search intent and supports discoverability

Use social and content performance insights to make informed tactical decisions around content planning and optimisation

Candidate Requirements

Essential

Fluent English speaker

B.A. in Writing, English, or a similar degree, or equivalent experience

Proven experience as a senior or highly experienced copywriter, ideally with in-house experience

Strong background in writing conversion-focused web copy (product pages, landing pages, campaigns)

Experience owning or contributing to content planning and editorial calendars

Ability to work autonomously, take initiative, and confidently present ideas

Confidence in editing and approving other writers' work

Excellent understanding of brand voice, tone, and messaging consistency

Solid working knowledge of SEO best practices

Highly Desirable

Experience in the luxury travel, hospitality, or lifestyle sector

Strong knowledge of Italy, Italian culture, geography, and travel experiences

Ability to write with authority and nuance about destinations and place

Practicalities

This role is offered on a freelance, fixed-term basis to cover maternity leave (approximately 10 months)

Hybrid working model, with the expectation of approximately three days per week in the Barcelona office and two days per week remote

Candidates must have the right to work in Spain and be able to freelance legally from Barcelona

Occasional opportunities for familiarisation (FAM) trips to Italy may be offered to deepen product knowledge and support content authenticity

Freelance retainer: €4,000 per month

How to apply

Please email the following to ******

Subject line: Senior Copywriter – Maternity Cover

CV outlining relevant experience

Cover letter explaining your interest in the role and your suitability

A short, tailored portfolio (PDF or document, not a website link ), including 3–5 relevant writing examples selected specifically for Tuscany Now & More

Applications that do not include a tailored portfolio may not be considered.