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Teletrabajo Comercio electrónico Estrategia Marketing digital Resolución de problemas Merchandising Lanzamiento de productos Campañas Shopify Planes de campaña Planificación comercial Excel

About PaliRoots

PaliRoots is a growing conceptual streetwear brand based out of Los Angeles, CA. We intertwine storytelling and design to build premium, unique pieces that resonate deeply with our community and cultural identity.

The Role

We’re looking for an E-commerce Manager to take full ownership of our online store’s commercial performance. That includes pricing strategy, product forecasting, and data analysis to drive revenue, margin, and smarter decisions across the business.

This is a hands-on, commercially focused role. You won’t be managing paid channels or creative, but you will work closely with those teams to make sure every product launch and campaign is backed by the right pricing, stock levels, merchandising, and on-site optimisation.

Why PaliRoots?

Growth

PaliRoots is rapidly expanding, and this role puts you at the forefront of that growth with opportunity to grow within as we do.

Culture

We operate like a startup to keep things fun, and pride ourselves on making the team feel like one big family.

Experience

You are given the opportunity to work on the frontline of a growing apparel e-commerce brand and gain firsthand experience executing across multiple marketing channels.

What You’ll Do

Commercial Ownership

Own the day-to-day performance of the online store across Shopify.

Optimise product pages, merchandising, navigation, and site structure to improve conversion.

Ensure the store is always aligned with what’s in stock and what’s being promoted.

Collaborate with marketing and creative to support launches and campaigns from a commercial lens.

Pricing Strategy

Set and optimise pricing across products, bundles, and collections.

Build price ladders, discount strategies, and promotional frameworks based on AOV, margin, and shopper behaviour.

Monitor competitor pricing and customer sensitivity to adjust as needed.

Advise the team on promotional windows and markdown opportunities.

Product Forecasting

Forecast demand ahead of new product launches using past sales, sell-through rates, and campaign plans.

Recommend quantities for new orders and restocks based on margin targets and supplier timelines.

Track stock levels and flag risks early, proposing adjustments like bundles, re-merchandising, or promo.

Keep production and marketing aligned on timing and availability.

Data Analysis and Reporting

Build and maintain reports that track AOV, conversion rate, ROAS, sell-through, revenue by SKU, and margin.

Build and manage a centralised dashboard to feed live insights into the wider marketing team.

Analyse product and campaign performance and use that insight to improve future drops.

Share weekly and post-campaign reviews with clear takeaways and next steps.

Work closely with paid media and marketing to guide spend, creative, and timing based on commercial performance.

Who You Are

You are commercially sharp and understand how to move product without hurting margin.

You know what makes an online store convert and are confident making fast improvements.

You are data-driven and comfortable owning pricing, forecasting, and margin strategy.

You can build systems that give the whole team visibility and help them move faster.

You thrive in a collaborative environment and enjoy working across marketing, ops, and design.

You take ownership of your work and are proactive in solving problems and spotting opportunities.

Requirements

At least 3 years in an e-commerce or merchandising role at a DTC brand, ideally in fashion, streetwear, or lifestyle.

Strong experience with Shopify, including managing store structure and improving conversion.

Proven track record in pricing, forecasting, and commercial planning.

Ability to build dashboards and reporting tools that help teams track performance and take action.

Comfortable using Google Sheets or Excel to analyse data and create clean, actionable reports.

Clear understanding of AOV, conversion rate, ROAS, LTV, sell-through, and margin.

Able to collaborate effectively and communicate insights clearly to both technical and creative teams.

Highly independent, organised, and solutions-focused.