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Firinne Solutions is engaged in a search for a CMO for an exciting new operator that is launching in the Sweepstakes Casino space. Backed by well-known & successful iGaming executives, this well-funded venture is looking to build a rewarding...

Firinne Solutions is engaged in a search for a CMO for an exciting new operator that is launching in the Sweepstakes Casino space.


Backed by well-known & successful iGaming executives, this well-funded venture is looking to build a rewarding, customer-centric brand into the US market.


The mission is to strategise and execute an innovative marketing strategy, with the objective of creating a brand that will challenge at the top end of the market.


Taking control of the brand from launch, you will build a world-class team in Spain to deliver results across UA, CRM, social media, affiliates, influencers, partnerships, and all relevant modern marketing channels.


We are searching for a hands-on leader with tenacious qualities who can build a culture of success in a startup environment. Experience within the Sweepstakes Casino business would be perfect, or a similar area such as iGaming or Social Casino.


It is a fantastic opportunity to be part of the C-level team in a new business that will undoubtedly thrive in a marketplace that continues to grow.


Key Responsibilities


Market Entry & Brand Positioning

  • Lead the launch of our sweepstakes brand/s
  • Develop a compelling brand identity and messaging that resonates with audiences
  • Differentiate the company from competitors through storytelling, creativity, and partnerships

Growth & Acquisition

  • Build and execute customer acquisition campaigns across paid media, affiliates, influencers, and social channels.
  • Identify and optimize high-performing growth channels unique to the US market.
  • Develop strategic partnerships with brands, creators, and publishers.

Customer Engagement & Retention

  • Design programs and campaigns that drive repeat participation and brand loyalty.
  • Build a strong user community around the excitement of sweepstakes.
  • Leverage CRM, lifecycle marketing, and personalization to keep users engaged.

Leadership & Execution

  • Build and lead a marketing team.
  • Collaborate closely with product and operations teams to align marketing with the user experience.
  • Serve as a key member of the leadership team, contributing to overall company strategy.

Data & Insights

  • Define and track growth KPIs (acquisition, retention, CAC, LTV, engagement).
  • Use analytics and consumer insights to refine campaigns and drive efficiency.
  • Establish scalable, repeatable frameworks for growth.


Requirements


Who We’re Looking For

  • Strong background in marketing leadership, ideally in sweepstakes, social casino or iGaming
  • Proven success launching and scaling brands, preferably in North American markets
  • Strong expertise in digital performance marketing, growth loops, and brand building.
  • Experience creating grassroots buzz and leveraging influencer/affiliate marketing.
  • Track record of building high-performing marketing teams.
  • Entrepreneurial and hands-on leader, comfortable in a start-up environment.


Benefits


What we offer:

  • Exciting opportunity to play a pivotal part in the growth and development of a rapidly growing business
  • Competitive salary with health benefits and health insurance
  • Attractive bonus packages
  • Continuous training and development to enhance your knowledge.
  • Career development and growth
  • Flexible work
  • Social events
  • Health allowance
  • Diversity of roles, projects, and challenges

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