Firinne Solutions is engaged in a search for a CMO for an exciting new operator that is launching in the Sweepstakes Casino space.
Backed by well-known & successful iGaming executives, this well-funded venture is looking to build a rewarding, customer-centric brand into the US market.
The mission is to strategise and execute an innovative marketing strategy, with the objective of creating a brand that will challenge at the top end of the market.
Taking control of the brand from launch, you will build a world-class team in Spain to deliver results across UA, CRM, social media, affiliates, influencers, partnerships, and all relevant modern marketing channels.
We are searching for a hands-on leader with tenacious qualities who can build a culture of success in a startup environment. Experience within the Sweepstakes Casino business would be perfect, or a similar area such as iGaming or Social Casino.
It is a fantastic opportunity to be part of the C-level team in a new business that will undoubtedly thrive in a marketplace that continues to grow.
Key Responsibilities
Market Entry & Brand Positioning
- Lead the launch of our sweepstakes brand/s
- Develop a compelling brand identity and messaging that resonates with audiences
- Differentiate the company from competitors through storytelling, creativity, and partnerships
Growth & Acquisition
- Build and execute customer acquisition campaigns across paid media, affiliates, influencers, and social channels.
- Identify and optimize high-performing growth channels unique to the US market.
- Develop strategic partnerships with brands, creators, and publishers.
Customer Engagement & Retention
- Design programs and campaigns that drive repeat participation and brand loyalty.
- Build a strong user community around the excitement of sweepstakes.
- Leverage CRM, lifecycle marketing, and personalization to keep users engaged.
Leadership & Execution
- Build and lead a marketing team.
- Collaborate closely with product and operations teams to align marketing with the user experience.
- Serve as a key member of the leadership team, contributing to overall company strategy.
Data & Insights
- Define and track growth KPIs (acquisition, retention, CAC, LTV, engagement).
- Use analytics and consumer insights to refine campaigns and drive efficiency.
- Establish scalable, repeatable frameworks for growth.
Requirements
Who We’re Looking For
- Strong background in marketing leadership, ideally in sweepstakes, social casino or iGaming
- Proven success launching and scaling brands, preferably in North American markets
- Strong expertise in digital performance marketing, growth loops, and brand building.
- Experience creating grassroots buzz and leveraging influencer/affiliate marketing.
- Track record of building high-performing marketing teams.
- Entrepreneurial and hands-on leader, comfortable in a start-up environment.
Benefits
What we offer:
- Exciting opportunity to play a pivotal part in the growth and development of a rapidly growing business
- Competitive salary with health benefits and health insurance
- Attractive bonus packages
- Continuous training and development to enhance your knowledge.
- Career development and growth
- Flexible work
- Social events
- Health allowance
- Diversity of roles, projects, and challenges
Veure més
No et perdis res!
Uneix-te a la comunitat de wijobs i rep per email les millors ofertes d'ocupació
Mai no compartirem el teu email amb ningú i no t'enviarem correu brossa
Subscriu-te araDarreres ofertes d'ocupació de Màrqueting i Negoci a Málaga
Content Creator
NovaGrupo Dani García
Marbella, ES
Bite Sucker
Assistant Manager
NovaPrimark
Málaga, ES
Drumelia Real Estate
Marbella, ES
Student Housing Assistant
3 d’oct.IAU Institute for American Universities
Málaga, ES
Bcn Advisors
Málaga, ES
Student Marketeer Universidad de Málaga
30 de jul.Red Bull
Málaga, ES