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Barcelona
839La French Tech Taiwan
SEO Digital Marketing Manager - Italian Market - Barcelona
La French Tech Taiwan · Barcelona, ES
Teletreball . SEO
- Offres d'emploi
- Les Secteurs
- Industrie
- Numérique
- Santé
- Transition écologique
- Agriculture
- Rejoindre la Mission French Tech
- Découvrir les métiers de la Tech
- Barcelona
- Full-Time
- Apply Now
We are papernest
Our ambition? To be the one and only platform to manage all the subscriptions with one single click.
Since our launch in 2015 we haven’t stopped growing: we are now more than 800 employees, 1.5 million users, and we work in 3 European markets and have offices in Paris, Reims, Barcelona and Warsaw.
We are convinced that all great success comes first and foremost from a great team !
Job Description
This year marks 10 years since we launched the idea that simplifying our customers' lives is possible by offering an innovative solution that allows them to easily subscribe to, manage, and switch all types of contracts through a unique and intuitive platform.
In that time, we have supported more than 2 millions customers in France, Spain, and Italy, while investing in new verticals and positioning ourselves as a highly efficient, innovative, and competitive scale-up in a rapidly growing market.
With over 900 employees across 3 locations, we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence, innovation, and real impact.
As an SEO Digital Marketing Manager, you will play a key role in defining our growth strategy while leading our marketing teams to optimize our online performance.
Your Future Missions
- Develop a long-term organic growth strategy that increases revenue and profitability tenfold through non-paid channels ;
- Identify and analyze market opportunities using internal and external data to prioritize high-impact actions ;
- Design tactical roadmaps to guide the team in alignment with the company’s global objectives ;
- Monitor and analyze key performance indicators (KPIs) related to organic acquisition (traffic, conversion rate, retention) and adjust strategies accordingly ;
- Use quantitative and qualitative analyses to generate insights and optimize actions based on results ;
- Conduct regular performance audits to identify areas for improvement, growth opportunities, or potential bottlenecks ;
- Lead the SEO and marketing team (around 4-5 people), ensuring the implementation of best SEO practices and the effective execution of projects ;
- Coordinate cross-functional projects with internal teams (product, marketing, data, etc.), ensuring alignment with strategic priorities ;
- Drive internal change by developing new processes and methods to enhance operational efficiency related to organic growth efforts ;
- Explore and implement new growth levers (new markets, partnerships, product optimizations) based on insights and market opportunities.
- We value experience in scale-up / startup, if you have at least 3 years in SEO / Organic acquisition it’s great match. But if you don’t we can value demanding, fast-paced and structured environment like top tier consulting firm ;
- You are proficient in data analysis and can translate insights into actionable recommendations to guide strategic decisions ;
- While you don’t need specific expertise in digital marketing or SEO, you have a strong interest in managing complex projects and collaborating with specialists in these fields ;
- You have proven experience in leading teams and can unite and motivate a multidisciplinary team ;
- You are fluent in both Italian and English
Thrive in an international and inclusive environment: everyone has a place at papernest. With over 46 different nationalities, it’s not uncommon here to start a sentence in English and finish it en français or en español ¡
💸 Compensation: a plan for Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations, as well as a Pluxee card to manage your tax level through a voluntary compensation system across different services (transportation, dining, and childcare).
🏆 Benefits: as a home insurance provider and a supplier of green electricity and gas, we offer attractive deals to our employees. After all, there’s no reason why things should only be simpler for our customers!
🩺 Health: medical insurance through Alan or Sanitas to manage your healthcare expenses in an ultra-simple, paperless way, with up to 50% coverage by papernest (after 6 months in the company).
🍽️ Meals & partnerships: a healthy breakfast offered every Tuesday, as well as partnerships with various services in Barcelona (restaurants, sports, leisure, and care centers).
📚 Training: the development of our employees is essential. You will have access to ongoing training tailored to your goals, whether it involves technical, language, or managerial skills.
📈 Career Development: numerous opportunities are available for you to grow, whether by deepening your expertise or exploring new paths. We support you in your professional ambitions.
✨ Remote Work: enjoy 2 days of remote work per week to optimize your focus and efficiency.
Hiring Process
- 1st call with a member of the Talent Acquisition team ;
- Interview with Giacomo your future manager ;
- Business Case ;
- A final interview with Giacomo for the business case presentation.
Don’t hesitate any longer—we look forward to meeting you! Regardless of your age, gender, background, religion, sexual orientation, or disability, there’s a place for you with us. Our selection processes are designed to be inclusive, and our work environment is adapted to everyone’s needs.
We particularly encourage applications from women. Even if you feel that you don’t meet all the criteria outlined in this job posting, please know that every application is valuable. We strongly believe that diverse and varied backgrounds enrich our team, and we will carefully consider your application. Parity and diversity are essential assets to our success.
Additional Information
- Contract Type: Full-Time
- Location: Barcelona
- Possible partial remote
See Other Papernest Job Listings
Michael Page
Digital Marketing Specialist - Compañia Industrial (h/m)
Michael Page · Barcelona, ES
Teletreball API Google Analytics Google Ads CMS Photoshop
- Oficinas ubicadas en el Baix Llobregat, 1 día teletrabajo
- Inglés medio
¿Dónde vas a trabajar?
Buscamos un/a Digital Implementation Specialist con perfil técnico y mentalidad práctica, capaz de dar soporte a nuestra red de distribuidores implementando mejoras digitales en sus webs, campañas y plataformas.
Tu papel será clave para impulsar el sell-out, ayudando a que los distribuidores maximicen sus ventas online y mejoren la experiencia de sus usuarios.
Descripción
- Implementar y mantener etiquetas y píxeles en Google Tag Manager, Meta, TikTok y Google Ads. Conexión via API con herramientas como Whatsapp+.
- Acceder a los CMS de los distribuidores (principalmente WordPress, PrestaShop y Shopify) para realizar cambios puntuales: creación de pop-ups, plugins, secciones o actualizaciones técnicas.
- Colaborar con distribuidores y equipo de ventas: solicitar accesos, coordinar implementaciones, resolver incidencias técnicas y apoyar la ejecución de campañas tanto offline como online.
- Gestionar y optimizar campañas publicitarias en Google Ads, Meta Ads, y otras plataformas.
- Analizar resultados de campañas mediante Google Analytics 4 y Looker Studio (o similar), generando reportes y recomendaciones.
- Dar soporte al equipo comercial y de marketing en iniciativas de trade marketing, promociones y lanzamientos.
- Dar soporte al POS con iniciativas de marketing y ventas.
- Participar en la organización de ferias, eventos y formaciones con distribuidores.
- Realizar tareas ocasionales de traducción o adaptación de materiales técnicos desde la central (en inglés).
- Colaboración en el diseño e implementación del plan de comunicación y contenido.
- Colaboración en la generación de nuevo contenido y materiales tanto físicos como digitales de apoyo a los distintos stakeholders.
¿A quién buscamos (H/M/D)?
Imprescindibles (must-have):
- Experiencia mínima de 5 años en marketing digital o técnico (preferiblemente en agencia o entorno multicliente).
- Conocimientos sólidos de Google Tag Manager, Google Analytics 4, Google Ads, Meta Ads, Whatsapp+.
- Capacidad para realizar implementaciones básicas en CMS: WordPress, PrestaShop o Shopify.
- Buen nivel de inglés (mínimo B2) para comunicación con la central.
- Persona autónoma, resolutiva, colaborativa y orientada a resultados.
Deseables (nice-to-have):
- Conocimientos de diseño gráfico básico (Canva, Photoshop o similar).
- Conocimientos de email marketing.
- Nivel intermedio de portugués.
Experiencia en video marketing o gestión de contenidos audiovisuales.
¿Cuáles son tus beneficios?
- Incorporarte a una empresa sólida, referente en su sector.
- Entorno colaborativo, internacional y orientado a resultados.
- Horario intensivo de 8:00 a 16:30 (perfecto para conciliar).
- Un día de teletrabajo a la semana.
- Oportunidad de crecimiento en proyectos digitales de alto impacto.