Brand Manager Nestlé Aquarel

Nestlé · Esplugues de Llobregat

POSITION SNAPSHOT Location: Esplugues de Llobregat Company: Nestlé Waters Full-time Position Summary To build a Brand that is relevant and desirable for consumers. To increase Brand Value Market Share and performance. To set Brand Strategy and...
POSITION SNAPSHOT

  • Location: Esplugues de Llobregat
  • Company: Nestlé Waters
  • Full-time

Position Summary

  • To build a Brand that is relevant and desirable for consumers.
  • To increase Brand Value Market Share and performance.
  • To set Brand Strategy and implement Brand Plan.
  • To implement identify new business opportunities and manage I&R
  • To ensure external-internal alignment.

A DAY IN THE LIFE …

Brand Strategy

  • Define and develop Brand Objectives & detailed Brand Plan
  • Provide quality input at Brand level into the OPL, MBS & Category Planning process
  • Guardian of Brand Positioning & Communication across channel & categories.
  • Monitor & manage Brand allocated PFME
  • Develop a deep understanding of consumer & shopper behavior & competitive environment
  • Identification & management of innovation/renovation projects for the Brand

Brand Plan Implementation

  • Manage the implementation of the Brand plan in line with the MBS/OPL
  • Review and monitor performance & where necessary modify the Brand plan.
  • Develop & manage consumer communications strategy (i.e: advertising, packaging, PR, etc.)
  • Activities pre & post evaluation

Internal-External Alignment

  • Collaborate with CDT on the development of the point of purchase strategy
  • Validation of all artwork and print process associated with the Brand.
  • Validation of all claims associated with the Brand
  • Effectively communicate with Marketing Manager and CDT or Sales Manager for all Brand initiatives, and with other departments when relevant
  • Communication with NiM Departments when relevant .
  • Effectively communicate with Logistics and Factories involved in innovation / renovation projects & with demand planning on Category / Brand events that impact volume forecasts

ARE YOU A FIT?

  • Graduate Bachelor of Business or MBA.
  • Marketing experience as Product/Brand Manager or equivalent.
  • English and Spanish
  • Budget development and monitoring
  • Insight, Initiative and collaboration skills

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