Ofertas de empleo de Director/a de Marketing en Madrid

• Nivel de experiencia---
• Tipo de contratoA tiempo completo
• PublicadaNueva

. UX/UI

• Global
• Business impact
  
  
  
  

• Define the Global Marketing Vision and Strategy, aligning it with corporate growth and expansion objectives, ensuring a coherent and powerfull brand image at an international level.
• Assume final responsibility for all marketing activities and performance across all Group products and channels.
• Establish and supervise strategic KPIs and the P&L of the area, assuming full responsibility for the profitability of marketing investments.
• Direct and audit the strategic positioning of the brand, developing a clear and differentiated value proposition for each target market.
• Lead market analysis and business intelligence (BI) to deeply understand the consumer, identify emerging trends and growth opportunities.
• Drive a culture of continuous innovation, leading the exploration of new business models, emerging channels and disruptive technologies (MarTech, AdTech).
• Define the Digital Transformation and Business Development strategy for the group.
• Generate new revenue through the development of new products and services, either proprietary or through strategic alliances.
• Oversee the design, construction and implementation of the launch strategy for the new marketplace.
• Ensure that all digital channels are profitable and suitable for the company's business objectives.
• Identify and implement new technologies, platforms and innovative methodologies to optimize the customer journey and create sustainable competitive advantages.
• Direct the strategy and evolution of all digital assets (web, app, marketplace) to ensure an impeccable user experience (UX/UI) that exceeds customer expectations.
• Design and implement innovative loyalty programs that maximize customer lifecycle value.
• Optimize the "marketing automation" and CRM strategy to personalize customer communication.
• Develop and execute high-impact global activation campaigns, ensuring brand consistency while adapting to the local needs of the group's subsidiaries.
• Oversee social media strategy to position the brand in an attractive and relevant way in the digital market.
• Establish clear metrics to evaluate marketplace and digital channel performance, implementing continuous data-driven improvements.
• Ensure interdepartmental alignment, presenting proactive solutions that drive the achievement of global objectives.
• Develop, mentor and empower the team by building a talent structure capable of facing future challenges.
• Establish the department's structure, roles and objectives to maximize its efficiency and direct impact on business profitability.
  
  

• Complementary education to higher studies in the marketing area (postgraduate studies, master's degree or similar).
• High level of English and valuable knowledge of other languages.
• Provide experience of at least ten years in the marketing area, at least five in a leadership position.
• Experience in business development and in analytics and trends to anticipate them. (Management of digital analytics platforms, SE/SEM and CRMs and staying up to date with market developments)
• Experience in digital business development of a retail or banking sector company
• Previous experience in team management and leadership skills.
• Agility in decision-making based on the analysis of large volumes of data and their trends.
• Active listening, communication and negotiation with clients, suppliers and team.
• High level in O365 tools.
• Geographic availability for occasional travel.
  
  

• Nivel de experiencia---
• Tipo de contratoA tiempo completo
• PublicadaNueva

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Desde Morgan Philips Specialist Recruitment buscamos un Senior Product Marketing Manager para liderar la estrategia, gestión y desarrollo del portfolio de una categoría de productos en el mercado local.

Este rol trabajará en estrecha coordinación con equipos globales y locales de Product Management, Marketing Communications, Ventas y Formación, actuando como responsable integral de la familia de productos asignada.

FUNCIONES

• Definir y ejecutar el plan anual de la categoría (ingresos, rentabilidad, actividades de marketing y presupuesto).
• Gestionar el portfolio local en alineación con la estrategia corporativa, incluyendo lanzamientos, actualizaciones y retiradas de producto.
• Realizar análisis de mercado, ventas y competencia, proponiendo acciones para impulsar el crecimiento.
• Coordinar lanzamientos end-to-end: evaluación de potencial, benchmarking, posicionamiento, precios, packaging y materiales comerciales.
• Asegurar la correcta localización de la comunicación y contenido del producto para todos los canales.
• Supervisar márgenes, precios recomendados y acciones promocionales.
• Colaborar con Marketing Communications en campañas multicanal, eventos y materiales de apoyo.
• Desarrollar formaciones internas y externas sobre producto, aplicaciones y propuesta de valor.

REQUISITOS

• 4 años en organizaciones multinacionales y matriciales orientadas al crecimiento.
• 5 años en marketing de producto para usuarios finales profesionales.
• 2 años en productos o servicios para construcción, contratistas o sectores afines.
• Experiencia en canales profesionales, DIY y e-commerce.
• Inglés y español avanzado.
• Excelentes capacidades analíticas, de comunicación y colaboración.
• Enfoque en el usuario final, proactividad y autonomía.

SE VALORARÁ

• Experiencia liderando equipos.
• Conocimiento del sector de materiales de construcción.
• Experiencia en Product Management en industrias manufactureras.

QUE OFRECEMOS

Un rol estratégico con impacto directo en el negocio, colaboración con equipos globales y oportunidades de desarrollo en un entorno multinacional.

• Nivel de experiencia---
• Tipo de contratoA tiempo completo
• Publicada8 ene.

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Responsibilities
The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.

As a Product Marketing Manager, you will lead go-to-market for advertising solutions. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment.

An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role.

- Own products GTM and adoption for all of TikTok's advertising solutions
- Become the in-market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements
- Ensure a market and vertical-first approach is taken in all go-to-market, identify opportunities to make strategic recommendations, and scale these across the sales team
- Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations
- Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge
- Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy
- Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions

Qualifications
Minimum Qualifications:
- Extensive experience working within media in a marketing or product marketing capacity
- Strong knowledge of media sales and marketing processes
- Strong knowledge of the local market and agencies ecosystem
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals.

Preferred Qualifications:
- Consumer Goods industry expertise
- Branding marketing expertise

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.