You'll work closely with the founders, senior leadership, and our agencies, ensuring performance, transparency, and efficiency across all acquisition efforts. Beyond agency oversight, you'll shape the internal structure for growth — building capability around analytics, affiliates, and retention as we scale.
What You'll Do
- Lead and own the marketing strategy for our new sweepstakes venture targeting the U.S. market
- Manage an external paid media agency — setting clear KPIs, ensuring data transparency, and driving continuous performance improvement
- Drive & oversee acquisition budgets, forecasting, and spend efficiency
- Build and mentor a small internal team focused on strategy, analytics, and affiliate growth
- Develop and optimize campaigns across paid social, search, native, display, and influencer channels
- Expand and manage a high-performing affiliate and partnership network
- Work closely with Brand, CRM, Product, and Data teams to align growth and retention strategies
- Report and communicate key metrics (CAC, LTV, ROI) and actionable insights to senior leadership
Who We're Looking For
- Demonstrated expertise and hands-on ability across performance marketing, user acquisition, or growth leadership within iGaming, sweepstakes background preferred
- Proven experience acquiring US customers and optimizing performance across multiple paid channels
- Strong track record managing agencies, budgets, and measurable ROI
- Skilled at interpreting data and applying insights to drive performance
- Leadership experience — able to guide internal teams and external partners with clarity and accountability
- Comfortable in a fast-moving, entrepreneurial environment
- Based in or willing to relocate to Marbella, Spain (hybrid office setup)
What we offer:
- Competitive package with performance-based incentives
- Strategic role with direct impact on growth and brand trajectory
- Backed by a successful parent company with deep expertise in online gaming and marketing
- Opportunity to shape acquisition strategy for a new US - focused venture
- Collaborative, international environment with autonomy and real ownership
- Marbella-based role offering flexible working options
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