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0Social Media Strategist
3 de maigMcCann
Social Media Strategist
McCann · Madrid, ES
Teletreball
Job Description
We looking for a Social Media Strategist. As a Senior Social Media Strategist at McCann Content Studios (MCS), you will play a pivotal role in developing and executing social media campaigns that drive engagement and growth for our clients. You will collaborate closely with creatives, project managers, and client leads to create high-performing campaigns and social content. Your expertise in social platforms and audience insights will be essential in crafting strategies that resonate with target audiences and elevate brand presence.
Key Responsibilities
- Developing and executing comprehensive social media strategies across multiple platforms.
- Collaborating with creative teams to produce engaging and culturally relevant content.
- Analysing campaign performance and providing data-driven insights to optimize results.
- Identifying opportunities for innovative and groundbreaking creative work.
- Building and maintaining strong relationships with clients, acting as a trusted advisor on social media strategies.
- Monitoring social media trends to ensure strategies remain current and competitive.
- Engaging in social listening to gauge public perception and inform campaign adjustments.
- Reporting performance metrics and strategic recommendations to senior management.
- Coordinating with PR teams to align social media efforts with public relations strategies.
- Implementing A/B testing to refine content and campaign performance.
- Experience in a similar role devising effective Social Media strategies for major consumer brands.
- Proven experience in social media and content strategy
- A creative thinker who bridges data and insights with imaginative concepts.
- In depth understanding of social media trends, digital platform capabilities, and audience behaviours.
- Exceptional analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication, presentation, and collaboration skills.
- A natural curiosity, inquisitive nature, and a passion for staying up-to-date with cultural trends
- Full English proficiency
- Permanent contract
- #Hybrid remote work model
- Flexible working hours
- Access to extensive training programs through our learning platform
- 23 working days of vacation, plus 2 additional bridge days of your choice, 3 extra days during Easter, and 3 more during Christmas
- Your birthday off! 🎉
- The opportunity to join a multinational company with strong professional, economic, and financial stability, leading innovative, high-impact projects
McCann Content Studios is McCann’s hub for social and influencer capabilities. MCS’s diverse mix of strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, and analytics, underpinned by a suite of proprietary tools. Their client roster includes Iberia, Iberostar, Trainline, Fuze Tea, among others.
McCann Content Studios is part of McCann Spain, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow.
- McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
McCann Worldgroup
Barcelona, ES
Art Director (specialized in shopper marketing)
McCann Worldgroup · Barcelona, ES
InDesign Photoshop Illustrator
Job Description
We are looking for a Senior Art Director at AFG, an agency within the IPG group specializing in communication and strategies for the retail and e-commerce sector, we are looking for a Senior Art Director to join one of the most important clients in the food industry.
Who are we looking for?
- Someone with experience in advertising focused on retail and e-commerce, both in physical and online environments.
- Physical retail: Supermarkets and stores, working with formats such as fin isle, wobbler, barker, shelf strips, among others.
- E-commerce: Experience with Amazon, Zooplus, ATL, BTL, tiles, banners, etc.
- Experience in creativity and shopper full-funnel campaigns is highly valued, developing strategic assets beyond the point of sale, aligned with shopper strategies.
- Express yourself in good English - comfortable articulating your own ideas.
- Conceptualize and co-create ideas for TV, Digital and OOH campaigns.
- Partner successfully with other creatives across multi-disciplinary teams.
- Design and craft beautiful concept visualizations and moodboards – you need to be an expert on Adobe Photoshop, Illustrator, InDesign.
- Take the creative lead on assigned projects: input into the creative brief, ideate concepts, brainstorm and pitch ideas.
- Develop the concept and art direct photography and video shoots.
- Lead the execution and layout of all online and offline assets part of campaigns, from concept ideation to post production.
- Work on multiple parallel deadlines with exceptional attention to detail.
- Present work internally and to clients and be able to articulate vision, idea and objectives.
- FMCG experience is desirable, but not essential.
- A natural empathy with pets and pet owners.
- To provide a culture that fosters your personal and professional development
- To give you varied creative opportunities and challenges to ensure your professional growth
- To nurture your creative skills in a supportive environment
- To encourage you to be inspired by the loved pets in your life – and to bring your dog to work with you!
- Expertise in Adobe Creative Suite.
- Natural communicator with strong visual and verbal presentation skills.
- Applications without portfolio/link won't be considered.