VP of Marketing

12-Month Fixed Term Contract

Madrid or Barcelona (hybrid)

Salary: €100,000

Start date: Immediate, this role will suit someone who is immediately available

We are working with a European B2B SaaS scale-up entering a critical phase of growth and transformation. The business operates across multiple products, brands, ICPs and geographies, and marketing sits at the centre of its commercial ambitions.

This 12-month FTC role is designed for a senior marketing leader who can step in quickly, take ownership, and deliver impact in a complex, fast-moving environment.

The opportunity

Reporting into the commercial leadership team, you will own marketing end-to-end across demand generation, product marketing, brand and commercial alignment, with a clear remit to strengthen capability, improve execution, and drive measurable growth across Europe.

You will operate at both strategic and hands-on level, working closely with Sales, Customer Success and the executive team.

What you will be responsible for

Commercial ownership

• Own marketing’s contribution to pipeline and revenue across European markets
• Translate ambitious growth targets into clear marketing priorities, plans and KPIs
• Act as a strong commercial partner to Sales and Customer Success

Demand generation and growth

• Lead multi-channel demand generation across digital, events, content, ABM and partnerships
• Drive focus and prioritisation under constraint, deciding what not to do as much as what to do
• Build and optimise scalable acquisition and nurture engines

Product marketing and positioning

• Clarify and strengthen value propositions across products, ICPs and markets
• Create compelling, differentiated messaging that translates into demand, website, and sales enablement
• Bring cohesion and confidence to how the business tells its story

Team leadership and capability build

• Lead a distributed European marketing team through a period of change
• Establish clear playbooks and centres of excellence across key marketing disciplines
• Coach, uplift and reset standards, pace and accountability

Infrastructure and execution

• Oversee delivery of key marketing projects including automation and website evolution
• Embed data-driven decision making and performance visibility
• Improve marketing’s reputation and effectiveness across the wider business

What success looks like after 12 months

• Marketing delivering a clear, material contribution to revenue and pipeline
• A confident team operating with clarity, structure and proven playbooks
• Stronger trust and alignment between marketing, sales and customer success
• Clear positioning and execution across markets, products and ICPs

Essential background (non-negotiable)

• Senior leadership experience in B2B SaaS
• (This is not suitable for B2C, consumer brand-only backgrounds)
• Operated in scale-up environments, typically Series A–B, where marketing is a core revenue driver rather than a support function
• Worked in businesses of sufficient complexity and scale, typically €30–60m+ revenue, with:
• Multi-product portfolios
• Multiple ICPs
• Multiple European markets
• Held real pipeline and revenue accountability, with marketing expected to materially contribute to growth
• Worked closely and credibly with Sales, including alignment on pipeline, targets, cadence and execution
• Strong analytical capability, comfortable operating in a numbers-led, commercially rigorous environment

This role will suit someone who enjoys complexity, transformation and delivery, and who takes pride in leaving a function stronger than they found it.