Job Title: Trade Marketing Specialist Reports to: Trade Marketing Specialist Location: Sant Cugat del Vallés, Barcelona Employment Type: Full-time Mission: To grow the pharmacy channel business for Uriach brands following the Trade Marketing strategy.
Job Title: Trade Marketing Specialist
Reports to: Trade Marketing Specialist
Location: Sant Cugat del Vallés, Barcelona
Employment Type: Full-time
Mission:
To grow the pharmacy channel business for Uriach brands following the Trade Marketing strategy.
KEY RESPONSIBILITIES:
Función: Marketing / Relaciones públicas
Requirements:
Reports to: Trade Marketing Specialist
Location: Sant Cugat del Vallés, Barcelona
Employment Type: Full-time
Mission:
To grow the pharmacy channel business for Uriach brands following the Trade Marketing strategy.
KEY RESPONSIBILITIES:
- Lead the implementation of the Trade Marketing strategy in the pharmacy channel for the brands under your responsibility.
- Turn the brand strategy into sell-out activation plans, with clear objectives, timmings and budgets for each action.
- To develop Sell Out activation levers: Training, Dynamization (Visibility, Promotions, Exhibitors, social media content), Assortment (category management, planograms) and Loyalty
- Manage the digital B2B loyalty platform for prescribers
- Define KPIs, for each action, measure results and analyse deviations.
- Calculate the ROI of each action recommend changes to maximise profitability.
- Support the SOC team and Delegates to ensure that plans are well executed
- Manage the shipments of promotional materials.
- Manage the information in Salesforce
- Shopper analysis
- A&P Control
Función: Marketing / Relaciones públicas
Requirements:
- Highly focused on maximizing results, the candidate will have the ability to work in a team, as well as collateral, analytical and flexible leadership skills.
- Higher Education in Economics, Business Administration, Management or Marketing
- SAP environment and knowledge of market analysis tools Nielsen/IRI/HMR/IQVIA
- Knowledge of Salesforce and Power BI
- Minimum experience of 3 years in Trade Marketing departments, in Healthcare or FMCG. Experience in the pharmacy channel (community pharmacy, parapharmacy or pharmacy groups) and ideally, with wholesalers and mass market.
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