• At least 5 years of experience as category / trade OOH in FMCG
• Fluency in English is a must

¿Dónde vas a trabajar?

The employer is a medium-sized company operating in the FMCG industry (food). They are committed to delivering high-quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success.

Descripción

• Develop and implement category strategies tailored to the OOH (Out-of-Home) channel.
• Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
• Define growth drivers and priority platforms within the OOH channel
• Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
• Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
• Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
• Look for new product development opportunities working together the Global teams.
• Segment OOH customers and design tailored activation plans-aligned with the principle that OOH is not one‑size‑fits‑all.
• Generate selling stories, opportunity assessments, and category arguments for customers.
• Build activation plans that improve visibility and rotation.
• Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption
• Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits.
• Ensure execution consistency with global brand guidelines and OOH communication frameworks.
• Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
• Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing
• Strong ability to analyze market, channel and customer dynamics in the OOH environment.
• Capability to translate data and insights into clear category strategies and growth plans.
• Solid understanding of commercial KPIs and P&L drivers.
• Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
• Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc).
• Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
• Solid experience in trade stories, category projects and joint business planning with customers.
• Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
• Strong operational rigor combined with creativity in activation design

¿A quién buscamos (H/M/D)?

A successful Category & Trade OOH Channel should have:

• Entrepreneurial, proactive and growth‑oriented mindset
• Excellent cross‑functional collaboration skills, and ability to influence without direct authority
• Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude
• Agility, ability to integrate change in a dynamic environment
• Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
• High level of comfort with numbers and performance tracking
• Proficiency in Microsoft Office applications, including Excel & Power point
• Fluent in English, both written and spoken
• Experience with wholesalers, foodservice or OOH customers is needed

¿Cuáles son tus beneficios?

• Competitive salary range.
• Performance-based bonus of 8%.
• Opportunities for professional development and career growth.
• Work in an established and respected company in the FMCG industry.
• Located in Madrid, offering a vibrant and well-connected work environment.