In VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role:

We are seeking an experienced and dynamic Head of Social to lead our growing social media area. This pivotal role will drive our social strategy, foster team excellence, and ensure impactful results for our clients.

Key Responsibilities:

• Team Leadership & Management: Lead, mentor, and manage the social media profiles, including Community Managers, Social Media Managers, Content Creators, Influencer Specialists, and Social Media Strategists. Foster a collaborative and high-performing environment.
• Strategic Content & Social Development: Develop and champion innovative social-first strategies, comprehensive channel and ecosystem proposals, and integrated organic & paid social media strategies. Oversee the creation of robust content plans and amplification strategies.
• Content Project Leadership: Spearhead the end-to-end execution of content projects, ensuring alignment with strategic objectives and client expectations.
• Creative Direction & Support: Provide strategic guidance and support for creative content ideation, ensuring engaging and effective campaigns.
• Creator Content Strategy: Develop and propose compelling content plans specifically tailored for creators and influencer collaborations.
• Financial Management: Oversee and manage team budgets, production costs, and associated fees.
• Client Relationship Management: Act as a primary point of contact for key clients, building strong relationships and ensuring client satisfaction.
• Business Development & Growth: Identify and pursue new business opportunities, contributing to the overall growth and expansion of the social department.
• Performance Analysis & Reporting: Define critical KPIs, establish robust measurement strategies, and deliver insightful performance reports with actionable conclusions and recommendations.
• Social Listening & Insights: Lead social listening initiatives to identify emerging trends, competitive insights, and monitor brand conversations, translating data into strategic recommendations

About You:

• Work collaboratively – recognises the value and responsibility of working in a team and seeks to maintain and build effective relationships both internally and externally.
• Think innovatively – looks beyond the obvious to develop highly engaging ideas and campaigns.
• Work effectively through job and organisational changes.
• Strive to achieve excellence in everything that they do.
• Demonstrate ‘passion’ – approaches all tasks in a wholehearted and enthusiastic manner.
• Show initiative and a ‘can-do’ attitude.
• Highly motivated and a self-starter.
• Recognise the need for management support when necessary.
• Constantly look for and learns from new information or experiences.
• Deal constructively with frustration and stress, maintaining a professional and positive manner.
• Is direct and honest in dealing with others.
• Treats all people with respect and fairness.
• Several years of experience in Social and Content roles, preferably with a strong management background
• Global account experience an advantage

Conversational English is a must

Our Commitment to Diversity, Equity & Inclusion

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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