We are looking for a well-rounded Digital Marketing Specialist on a freelance basis to help an international software company specializing in innovative solutions for the media, to bring their marketing to the next level.

Responsibilities

• Execute marketing and communication strategies across multiple disciplines, guided by the
• company’s overall business and marketing objectives.
• Strong focus on B2B demand generation through appropriate channels (ie. Email, webinars,
• social etc.)
• Execute company’s content strategy and oversee the content creation process across multiple
• marketing and communication channels, including social media, blog articles, newsletters, and
• website content.
• Work closely with other teams across the company (in particular, Sales and Product) to gain a
• thorough understanding of budgets, goals, target audiences, and product strengths and
• weaknesses.
• Help define and execute multiple email marketing strategies, to include net new lead nurturing, existing customer upsells, retention, and win-back.
• Plan and execute industry events such as exhibitions and tradeshows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating pre- and post-show marketing activity.
• Develop and maintain a deep understanding of the competition and build targeted campaigns at direct competitors.
• Track and evaluate marketing performance via analytical tools (HubSpot CRM, Google Analytics, social media platforms, and SEMrush).

Requirement/Experience/Skills

• Proven experience in digital marketing preferably within the software industry.
• Experience and understanding of performance marketing, including KPIs and channels
• and conversion rates
• Knowledge of media industry (Publishing, broadcasting and newspaper software) is highly
• desirable.
• The ideal candidate should thrive in a proactive, new sales-focused environment.
• Proficient level of English is a must.
• Willingness to travel across Europe.
• Demonstrable experience leading and managing multiple marketing strategies.
• Proficiency with HubSpot (or similar CRM, website, marketing automation), LinkedIn Sales
• Navigator, Microsoft 365.
• Team-player who is able to work in a collaborative environment.

(Madrid – Hybrid – €28,000–30,000 per year)