At Zinco, we’re building the back-office of the future for millions of small businesses: accounting, taxes, payroll, financing — all powered by cutting-edge AI and a team of advisors who truly understand what matters to clients.
Technology powers everything. But real impact comes from people.
Our team is the engine behind Zinco: we help thousands of SMEs stay on top of their finances and taxes with accuracy, rigor, and a proactive mindset. By combining tech and human support, we free up business owners to focus on what really matters — growing their companies.
🎯 Your mission
As Zinco’s first Growth Lead, your mission is to design and execute the playbook that fuels our next stage of growth. You’ll combine sharp positioning, data-driven experimentation, and operational rigor to drive revenue across multiple levers: outbound sales, partnerships, content, product-led loops, and lifecycle marketing.
This role is part strategist, part operator, part experimenter. You’ll be hands-on in building the systems, channels, and partnerships that help Zinco scale its reach — while ensuring the foundation is robust enough to compound over time.
💼 What you’ll do
Build & Scale Growth Channels
- Design, test, and scale outbound: from domain setup, sequences, and targeting to pipeline creation.
- Develop partnerships with banks, law firms, notaries, payroll platforms, SaaS tools, and advisors as distribution multipliers.
- Build Zinco’s content + founder-led POV presence (LinkedIn, monthly drops, insights from real client workflows).
- Explore and validate paid acquisition channels once organic/partner motions show traction.
- Define KPIs across acquisition, activation, retention, and expansion.
- Build dashboards to measure channel ROI, funnel conversion, and payback periods.
- Use cohort analysis to identify the best client segments to double down on.
- Map, document, and optimize the funnel from lead capture to onboarding.
- Automate wherever possible: enrichment, qualification, lead routing, reporting.
- Ensure Marketing, Sales, and Product work off a single source of truth.
- Refine Zinco’s positioning vs. SaaS-only tools and legacy advisors.
- Standardize pricing/packaging across segments.
- Support founders in shaping new service vertical launches (tax, payroll, advisory).
🧬 Who you are
- Builder: you’ve set up growth engines in early-stage, fast-moving companies (ideally pre-Series A/B).
- Experimenter: you’re comfortable launching 0→1 outbound campaigns, testing new channels, and iterating quickly.
- Operator: you know how to connect strategy → systems → execution (CRM, email infra, data pipelines).
- Commercial Mindset: you think in terms of pipeline, CAC/LTV, and compounding revenue streams.
- Hands-on: you can write copy for outbound, debug CRM workflows, and build dashboards yourself.
- Bonus: experience in B2B services, vertical SaaS, or tech-enabled services rollups.
- Join a rocketship: Zinco is a top AI-enabled start-up, backed by a leading investor, and ending the year at €10M+ ARR.
- Shape the Growth DNA: You’re building Zinco’s GTM motion from scratch.
- Multi-channel mandate: outbound, partnerships, content, lifecycle, product-led growth — no silos.
- Tech + Service wedge: Zinco is pioneering a category: AI + human service. You’ll be the voice that takes it to market.
- Founder-level exposure: Reporting directly to founders, you’ll have full ownership and visibility.
- Early builder energy: Small team, fresh canvas, big upside
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