We are recruiting on behalf of a growing street food restaurant group based in Spain. With multiple sites across the country the business is focused on refining and perfecting its concept ahead of a broader franchise expansion. This is a rare opportunity for an operationally sharp, entrepreneurially minded leader to step into a high-autonomy General Manager role. This role suits someone who thrives in a hands-on, multi-site environment and is energised by the challenge of building something, not just running it.

Commercial & Financial Accountability

• Take full ownership of the P&L across all sites, driving revenue, managing cost lines, and delivering profitability targets
• Lead the annual budgeting process and provide regular performance reporting to senior leadership
• Identify and act on opportunities to optimise operational costs responsibly and sustainably

Operational Excellence

• Deliver and maintain consistent operational standards across all restaurant locations
• Ensure full compliance with food safety, quality, legal, and labour regulations
• Oversee and continuously improve processes across logistics, HR, and day-to-day operations

Concept Development & Innovation

• Drive innovation in product development and customer experience, grounded in consumer insight and brand values
• Play a central role in refining and strengthening the restaurant concept ahead of future expansion
• Champion and protect the brand's identity and values across all sites

People Leadership

• Lead, develop, and inspire a senior leadership team with functions spanning operations, logistics, HR, finance, and product
• Build and sustain a high-performance, engaged team culture
• Manage HR fundamentals across the broader restaurant teams — recruitment, absence management, disciplinaries, and grievances

Customer Experience & Marketing

• Create and maintain a compelling, brand-aligned customer experience across all touchpoints — both in-store and online
• Collaborate on marketing initiatives to drive footfall, customer loyalty, and brand awareness

Growth & Expansion Preparation

• Work closely with senior leadership to ready the business for future growth and potential franchise development
• Deliver strategic projects on time and within budget, aligned to agreed business plans
  
  
  

• Proven experience in a General Manager, Head of Operations, or Operations Director role within a multi-site fast casual dining, QSR, or restaurant group environment
• Demonstrated ability to manage and improve a P&L with full financial accountability
• Strong people leadership experience — proven track record of managing, developing, and retaining a senior team
• Solid grounding in HR fundamentals sufficient to manage a team autonomously
• Experience in brand management, operational standards, and driving commercial growth
• Fluent in both Spanish and English (written and spoken — essential)
• Based in Madrid or able to commit fully to an on-site, field-based role in Madrid (no remote or hybrid working; no relocation assistance available)

Preferred Qualifications

• Experience scaling or growing a multi-site restaurant or hospitality business, including exposure to franchise models
• An entrepreneurial background — whether through founding, building, or significantly transforming a hospitality concept
• Experience working within businesses undergoing concept development or pre-expansion phases
• Familiarity with Asian cuisine concepts or international restaurant brands

Base Salary: €60,000 - €100,000 per annum, dependent on experience

Annual Leave: In accordance with Spanish statutory entitlements

Descripción General

Estamos buscando, en nombre de un consolidado grupo de restauración asiática en fase de crecimiento, un/a Director/a General para liderar una etapa estratégica clave del negocio. La empresa opera varios establecimientos en España y se encuentra en un momento de transformación: refinando sus bases operativas y su concepto antes de acometer una fase de expansión planificada.

Esta es una oportunidad de alto impacto para un/a líder operacional con visión emprendedora, que desee asumir un rol de amplia autonomía reportando directamente al/a la Fundador/a y CEO.

El/la candidato/a seleccionado/a liderará un equipo directivo senior con base en Madrid, con plena responsabilidad sobre los resultados comerciales, la excelencia operativa, el desarrollo de personas y la innovación del concepto de negocio.

Ubicación: Madrid, España (presencial en restaurantes y oficina central de Madrid) Tipo de contrato: Indefinido Incorporación: Urgente

Responsabilidades Principales

Responsabilidad Comercial y Financiera

• Gestión integral de la cuenta de resultados (P&L) en todos los establecimientos, con foco en ingresos, control de costes y rentabilidad
• Liderazgo del proceso de presupuestación anual e informe regular de resultados a la dirección
• Identificación y optimización de costes operativos de forma responsable y sostenible

Excelencia Operativa

• Garantizar estándares operativos consistentes en todos los restaurantes
• Asegurar el cumplimiento normativo en materia de seguridad alimentaria, calidad, legislación laboral y normativa aplicable
• Supervisar y mejorar continuamente los procesos de logística, RRHH y operaciones diarias

Desarrollo del Concepto e Innovación

• Impulsar la innovación en producto y experiencia de cliente, fundamentada en tendencias de consumo y valores de marca
• Desempeñar un papel central en el refinamiento del concepto de restaurante de cara a la futura expansión
• Velar por la identidad y los valores de marca en todos los establecimientos

Liderazgo de Personas

• Liderar, desarrollar e inspirar a un equipo directivo senior con funciones en operaciones, logística, RRHH, finanzas y producto
• Construir y mantener una cultura de equipo de alto rendimiento y compromiso
• Gestionar los aspectos básicos de RRHH en los equipos de restaurante (selección, absentismo, disciplina y quejas)

Experiencia de Cliente y Marketing

• Crear y mantener una experiencia de cliente coherente con la marca en todos los puntos de contacto — tanto en sala como online
• Colaborar en iniciativas de marketing orientadas a aumentar la afluencia, fidelización y notoriedad de marca

Crecimiento y Preparación para la Expansión

• Trabajar estrechamente con el/la Fundador/a para preparar el negocio para su crecimiento futuro y el desarrollo de un posible modelo de franquicia
• Ejecutar proyectos estratégicos en plazo y presupuesto, alineados con los planes de negocio acordados

Requisitos Imprescindibles

• Experiencia contrastada como Director/a General, Responsable de Operaciones o Director/a de Operaciones en un grupo de restauración multisede, QSR o casual dining
• Capacidad demostrada para gestionar y mejorar una cuenta de resultados (P&L) con plena responsabilidad financiera
• Sólida experiencia en liderazgo de equipos — historial probado en gestión, desarrollo y retención de talento directivo
• Conocimientos prácticos de RRHH suficientes para gestionar equipos de forma autónoma
• Experiencia en gestión de marca, estándares operativos e impulso del crecimiento comercial
• Español e inglés fluidos (oral y escrito — imprescindible)
• Residencia en Madrid o plena disponibilidad para incorporarse de forma presencial en Madrid (sin opción de teletrabajo ni ayuda para reubicación)

Requisitos Valorables

• Experiencia en el escalado o crecimiento de negocios de restauración multisede, incluyendo exposición a modelos de franquicia
• Perfil emprendedor — ya sea por haber fundado, desarrollado o transformado significativamente un concepto de hostelería
• Experiencia en entornos de desarrollo de concepto o fases previas a la expansión
• Familiaridad con conceptos de cocina asiática o marcas de restauración internacional
  
  

Salario Base: 60.000 € - 100.000 € brutos anuales (en función de la experiencia)

Vacaciones: Conforme a la normativa laboral española vigente

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Pay transparency and gender pay gap reporting
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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within the EU.,