Job Description:

About the Company:

Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Mid-sized Businesses to access International Trade through a world-first, global platform and ecosystem of expertise, insight and connections. This role will be an important member of the team behind our platform’s launch and global success.

Role Purpose

The Local Market Growth Lead is a key role in the execution of NavCo’s global subscriber growth strategy. They are on-the-ground commercial leaders, expert relationship builders, and revenue drivers that work with our global marketing, proposition and products team to unlock growth opportunities in each market. As product evangelists, they also bring the NavCo platform to life through partnership marketing, events, demos, and compelling B2B social storytelling focused on local SMEs.

Key Responsibilities

Local Market Growth & Activation

• Activate the local sales and subscription growth strategy with a sharp focus on market subscription revenue as the primary success metric.
• Identify and unlock local growth opportunities by leveraging platform fluency, market dynamics, and strategic relationship networks.
• Be obsessive about measurement—understand what’s driving subscriber behavior through funnel analytics, conversion insight, and marketing performance metrics, and feed insights back to local teams.
  
  
  

Stakeholder Engagement & Relationship Management

• Act as the main local interface between NavCo and Partner stakeholders—across product, marketing, communications, sales, relationship manager and leadership teams.
• Develop and nurture relationships with strategic local partners, regulators, sector bodies, and event organizers.
• Support coordination and execution of local marketing events, roundtables, and partner activations including organizing speakers
  
  
  

Marketing Toolkit & B2B Social Media Activation

• Ensure local partners activate the full marketing toolkit across owned, earned, and paid channels, with emphasis on B2B social media (e.g. LinkedIn) as a lever for reach and credibility.
• Develop and distribute high-impact, platform-aligned content to support product awareness and customer engagement.
• Generate local content that celebrates and elevates SME voices—capturing stories, testimonials, and moments from live events and customer interactions.
• Actively post and engage on B2B social platforms to build market presence and humanize the NavCo brand.
• Track and optimize social engagement metrics, sharing learnings with central marketing teams.
• Support amplification through social channels and live event coverage.
  
  
  

Voice of the Customer & Market Feedback

• Represent the voice of the local SME customer across the global NavCo ecosystem.
• Channel qualitative and quantitative insights into the central product and marketing teams to shape proposition evolution.
• Collaborate with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap.
  
  
  

Platform Evangelism & Enablement

• Build and maintain deep platform fluency, becoming a trusted advisor on how local partners and customers can unlock full value from the NavCo platform.
• Run demos at partner meetings, roadshows, and events—translating functionality into compelling use cases.
• Evangelize NavCo’s product suite through storytelling and hands-on engagement, especially with bank teams and SMEs.
• Present content at events and support follow-up from sign-ups.
• Recruit participants and SMEs from networks.
• Deliver training, coaching, and enablement sessions for ambassadors.
• Provide training and enablement for local sales and relationship managers to ensure consistent product fluency and customer engagement capabilities.
  
  
  

Collaboration & Commercial Consistency

• Work closely with the Global Commercialisation Hub Lead to maintain strategic alignment with global messaging and brand standards.
• Share insights, playbooks, and proven tactics across markets to accelerate the broader commercial rollout.
• Partner with local Country Specialists and Bank Product Heads to ensure coordination, while staying laser-focused on Gaas-specific KPIs.
• Maintain data management consistency across both local and central parties.
  
  
  

Key Attributes & Competencies

• Commercial Mindset: Growth-oriented, data-savvy, and obsessed with performance outcomes.
• Strategic Relationship Builder: Adept at navigating both internal matrix structures and external partner dynamics.
• B2B Social Media Fluent: Comfortable creating, curating, and amplifying high-quality B2B content to drive platform awareness and engagement.
• Platform Evangelist: Able to translate tech into value with passion and clarity.
• Customer Advocate: Constantly brings the voice of the SME customer to the table—grounding strategy in market reality.
• Collaborative Operator: Effective in matrixed, multicultural, and fast-moving environments.
• Proactive & Self-Driven: Takes ownership, moves fast, and is energized by growth accountability.
  
  
  

A Few Of The Benefits

Whether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

• Attractive and great compensation package
• Flexible work schedule
• Spanish/English lessons
• Free life and health insurance
• Career development through Dentsu University and LinkedIn Learning
• Day off on your birthday
• Annual wellness days
• Merkle Care Employee Assistance Program
• Merkle Benefits Club
• 2 volunteering days per annum
• Flexible salary remuneration scheme
  
  
  

About Dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.



Location:

Madrid

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent