Farmina Pet Foods is a family-owned Italian company with over 50 years of experience in pet nutrition. We are a global leader in the pet food market, with four production facilities and commercial presence in more than 75 countries. As a Pet Care company, we go beyond nutrition, offering consultancy and innovative solutions to support the health and well-being of pets worldwide.

Why Choose Us?

Would you like to be part of a fast-growing, international company that’s passionate about innovation and making a difference in pet care? At Farmina, we value our team as much as our customers, offering a dynamic and collaborative work environment that fuels both personal and professional growth.

About the Role

As Digital Marketing Manager, you will drive and coordinate local digital marketing execution in a dynamic and lean market environment. You will play a key role in translating global strategy into impactful local initiatives across social media, web marketing and community engagement.

Leveraging your digital expertise and strong communication skills, you will design and execute integrated B2B and B2C campaigns across multiple platforms, strengthening brand positioning and accelerating local growth.

This role combines strategic thinking with hands-on execution, offering the opportunity to directly influence digital performance, customer engagement and brand consistency in the Spanish market.

Responsibilities:

Digital Marketing Execution

Execute local digital marketing activities in line with global and country marketing strategies

Coordinate digital initiatives across social media platforms and web channels

Support the local implementation of global digital campaigns and initiatives

Social Media & Community Management

Manage local social media channels, including content scheduling, publishing and moderation

Engage with online communities, responding to comments and messages in line with brand tone of voice

Coordinate content creation (copy, visuals and short videos) with agencies or internal teams

Monitor social media performance and community engagement metrics

Web Marketing

Maintain and update local website content in accordance with global guidelines

Coordinate basic SEO activities and content optimization

Support digital campaigns aimed at increasing traffic and online visibility

Content & Brand Consistency

Ensure consistency of messaging, tone of voice and visual identity across all digital touchpoints

Adapt global digital content to local market needs while preserving brand positioning

Performance Monitoring & Reporting

Monitor key digital performance indicators (traffic, engagement, reach)

Prepare regular performance updates and share insights with local and global stakeholders

Support continuous improvement through data-driven adjustments

Stakeholder & Vendor Coordination

Act as the local point of contact for digital agencies and external suppliers

Collaborate with Sales and Trade Marketing teams to support campaigns and product launches

Coordinate with IT or web support teams when required

Required skills and expertise:

Practical knowledge of digital marketing tools and platforms (social media, CMS, basic analytics)

Understanding of digital content management and online communication principles

Ability to apply global guidelines within a local execution context

Accountable for timely and accurate execution of local digital marketing activities

Responsible for consistency and quality of digital content at local level

Accountable for basic monitoring and reporting of digital performance indicators

Autonomy and creativity to analyze and solve problems

Additional Requirements:

Based in Barcelona

English (Advanced)

Bachelor’s degree in Marketing

Proven experience in Digital Marketing execution

Benefits of employment at Farmina:

Become a part of the new team based in Barcelona, SPAIN and wield your influence in shaping the future of the Farmina Pet Foods brand and its activities in a highly lucrative industry.

Work in a successful, globally expanding company and be a part of its phenomenal growth story.

Be a part of a highly collaborative environment where your ideas are valued and respected.

Receive a competitive salary that recognizes your worth and contributions.

Medical care insurance benefit