With Indirect Partners (Distributors) a significant part of iRobot’s territories in EMEA, an outstanding Marketing Manager is required to support their growth. The role will report to the EMEA Head of Marketing and be a highly visible position with significant scope for autonomy and career progression. This is an opportunity for a driven, motivated individual with a strong eye for detail, savvy marketing acumen, analytical skills, and able to build strong relationships in a cross functional environment. Working closely with EMEA, LATAM and APAC distributor markets, Global and EMEA Marketing teams and the EMEA Distributors Sales team.
What You Will Do
- Be the iRobot Marketing touchpoint for EMEA’s Distributor Network covering Europe (EMEA), Asia (APAC) and South America (LATAM) to drive and accelerate regional success.
- Ensuring quarterly marketing ATL plans are on track with shared investments plan Marketing Contribution Agreement (MCA) defined by regional leadership and aligned with iRobot Global guidelines and local market goals.
- Helping to develop and structure countries needs/ideas and be the go between for submission and coordination with Channel and Online Marketing.
- Navigating iRobot Global and EMEA org/guidelines/plan to deploy accordingly into Private business Companies (Distributors).
- Ensuring marketing materials and assets are localised, owning localisation reviews for LATAM region.
- Distribute marketing guidance and materials, ensuring available for external parties in a timely manner
- Running regular calls with Partners teams, speaking to Distributors Commercial Directors, MKT directors and executions teams.
- Actively participate in all EMEA marketing forums to ensure fast and efficient local deployments.
- Meeting regularly with EMEA Partners Sales team and FP&A to cover the rest of the region and align marketing investment plans with business goals/actuals.
- Support EMEA Marketing teams with ad hoc tasks relating to product listing and merchandising
- Bachelor’s degree in related field or equivalent work experience
- A multi-skilled all-round marketeer with excellent understanding and experience of executing full funnel multi-channel growth marketing campaigns. With ability to understand, brief, execute, review and make recommendations to drive performance.
- Exceptional communications skills with proven ability to influence and foster strong relationships across enterprise.
- Multi-tasking, ability to prioritize and manage multiple projects and work to tight deadlines.
- A solutioning, test and learn attitude, able to contribute ideas to fuel growth and performance of the iRobot business.
- English, Spanish fluent, Portuguese desirable
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