ABOUT WTTC

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism.

WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, drive exports and generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses.

Alongside its Council Members and governance bodies, WTTC’s leadership team is responsible for guiding the organisation’s strategy, positioning and global influence.

PURPOSE OF THE ROLE

The Social Media & Community Manager will support WTTC’s digital communication strategy by managing the organisation’s day-to-day social media presence and contributing to digital content production.

The role is intended for a hands-on, versatile profile with solid foundations in social media management, capable of executing content, supporting campaigns and ensuring a consistent, professional and institutionally aligned presence across platforms, including the use of AI-powered tools for content creation.

CONTEXT

Reporting to the Senior Digital, Content & Creative Manager, the Social Media & Community Manager works closely with internal teams to support WTTC’s global communications, events and digital engagement.

As WTTC continues to strengthen its international visibility and thought leadership, this role is key to ensuring timely, accurate and high-quality social media output aligned with corporate priorities, events and global initiatives, while adopting efficient and innovative content production methods.

KEY RESPONSIBILITIES

1. Social Media Management and Publishing

• Manage and publish content across WTTC’s social media channels.
• Ensure posts are timely, accurate and aligned with WTTC’s corporate narrative and institutional tone.

2. Content Adaptation, Creation and AI Support

• Adapt content for different social platforms and formats.
• Support the creation of social media assets, including basic video editing and visual adaptations.
• Generate and adapt images and short-form video content using AI-powered tools, under brand and editorial guidelines.
• Perform basic photo retouching and optimisation for digital use.

3. Scheduling, Monitoring and Tools

• Schedule and monitor content using professional tools such as Metricool, Hootsuite or Buffer.
• Support the implementation and maintenance of editorial calendars.

4. Performance Monitoring and Reporting

• Monitor performance metrics across social media channels.
• Support reporting and analysis to inform optimisation and content improvements.

5. Community Support and Coordination

• Support community management and audience engagement when required.
• Coordinate closely with the Digital Full Stack Designer to ensure visual and brand consistency.
• Collaborate with internal teams and external suppliers as needed.

KNOWLEDGE AND EXPERIENCE

• Proven experience managing social media accounts for organisations or brands.
• Experience using professional social media management tools.
• Basic experience in video editing, photo retouching and visual content adaptation.
• Familiarity with AI tools for image and video generation (e.g. AI-based design or video tools) is desirable.
• Familiarity with LinkedIn, Instagram and X (Twitter) in a professional context.
• Experience in institutional, corporate or international environments is an advantage.
• Fluent English required; additional languages are an asset.

SKILLS AND ATTRIBUTES

• Strong organisational and time-management skills.
• Attention to detail and consistency.
• Good judgement regarding tone, messaging and institutional sensitivity.
• Proactive, reliable and collaborative.
• Comfortable working across multiple tasks, formats and deadlines.
• Curious and open to learning new digital and AI-based tools.

CORE COMPETENCIES

• Social media publishing and management
• AI-assisted content creation (images and short-form video)
• Content adaptation and optimisation
• Performance awareness and reporting
• Brand and tone consistency
• Collaboration and coordination