Job Description

We are seeking an experienced Sales Manager to lead Singapore Airlines' sales efforts across the Iberian Peninsula. Reporting directly to the General Manager Spain and Portugal, you will be responsible for driving revenue growth, managing key customer segments including corporate clients and travel agencies, and overseeing the performance of the Key Account Managers.

You will develop and execute commercial strategies that align with the airline’s broader goals, optimize account development, and foster strong client relationships to maximize market share in Spain and Portugal.

Key Responsibilities

• Lead and manage the sales team, including Key Account Managers, to achieve volume, revenue, and market share targets.

• Develop, implement, and align commercial strategies with market trends, competitor activities, and customer needs.

• Collaborate closely with Revenue Management and Pricing to ensure pricing and incentives support sales objectives.

• Identify new business opportunities and pursue growth with key accounts and new leads.

• Promote NDC adoption and ecommerce penetration across B2B and B2C channels, coordinating with HQ and digital marketing teams.

• Oversee contractual delivery including incentives and joint marketing initiatives to strengthen customer and agency loyalty.

• Represent Singapore Airlines at industry events, trade shows, and fairs to enhance brand visibility and business development.

• Resolve escalations and provide high-level account support as needed.

Requirements

• Must have the right to work and live in Spain.

• Bachelor’s degree required.

• Airline experience preferred; prior managerial experience essential.

• Proven track record in driving revenue growth and managing complex sales processes.

• Strong leadership skills with experience coaching and motivating sales teams.

• Excellent market analysis, forecasting, and strategic planning capabilities.

• Ability to build and sustain long-term relationships with agencies and corporate clients.

• Deep knowledge of the Spanish economy and market factors influencing travel demand.

• Familiarity with NDC and ecommerce channels to enhance direct and digital sales.

• Strong interpersonal and negotiation skills, effective in stakeholder management.

• High sensitivity to local market conditions and competitor activity.

• Problem-solving mindset with the ability to hold teams accountable and deliver results.                 

• Fluent in English and Spanish                                                                                                          

• Candidates must have a valid driver’s license and access to their own vehicle for business-related travel. • Must be comfortable with occasional travel and attending events, including evenings and weekends, as needed

Why Join Singapore Airlines?

This role offers a strategic leadership opportunity within a dynamic sales environment. You will be instrumental in shaping and driving commercial success across one of our key regional markets. Join a team where your expertise will directly impact the airline’s growth and customer engagement in the Iberian Peninsula.

How to Apply?

To apply, email your CV and cover letter addressing the selection criteria listed above to [email protected]. To ensure your application is considered for the appropriate role, please note the position title should be in the email subject line.

We thank all candidates for their interest and regret that only shortlisted applicants will be contacted.