Company Description

The Adventure Bakery is a creative agency founded by passionate outdoor athletes and storytellers, specializing in visually powerful content for mountain sports and adventure brands. Our team blends design, photography, and the spirit of exploration to drive authentic stories that connect with active communities and inspire discovery in the wild.

Role Description

We’re searching for a Social Media Manager who thrives in the outdoors, especially in trail running and mountain sports culture. This remote position offers the freedom to work from anywhere and the opportunity to occasionally travel to some of the most inspiring natural locations, collaborating on creative campaigns and capturing real stories “in the field.”

Responsibilities

• Develop and execute social media strategies across various platforms, with a creative focus on adventure and sports storytelling.
• Create engaging multimedia posts (images, videos, reels, stories) that resonate with outdoor and trail running enthusiasts.
• Oversee day-to-day social media operations: scheduling, publishing, audience interaction, and community growth.
• Collaborate closely with photographers, videographers, and design experts on integrated campaigns.
• Track, analyze, and report on performance metrics to optimize reach and engagement.
• Stay informed about the latest trends in outdoor sports, social media, and digital content.

Qualifications

• Demonstrated experience leading social media campaigns for outdoor, sport, or lifestyle brands.
• Hands-on knowledge and authentic enthusiasm for trail running and mountain sports (practitioners strongly preferred).
• Strong writing, editorial, and visual storytelling skills.
• Expertise in digital platform optimization and content analytics.
• Ability to work independently and as part of a collaborative remote team.
• Willingness and excitement to travel occasionally for project work at events and in outdoor environments.
• Editing skills (video, photo), videography, and photography experience are considered a strong plus to help create high-quality social media content.