Our client is a highly desirable Global Leading Premium Contemporary Footwear Brand known for its creativity, innovation and heritage.

Mission of the Position:

Design and implement compelling in-store displays, window concepts, and brand presentation standards to attract traffic and increase revenue. Ensure these visual strategies align with the global business strategy, Go-to-Market (GTM) plan, and product range. Maintain world-class visual execution across all channels and markets, adapting to regional nuances while preserving brand consistency.

Responsibilities:

• Lead the global visual merchandising (VM) strategy across all retail channels: Direct operated stores, outlets, department stores, franchises, and distributors.
• Define seasonal and promotional VM concepts aligned with GTM strategy, product launches, and marketing campaigns.
• Source and coordinate creative materials, props, and accessories for store and window displays.
• Ensure global consistency in visual execution while adapting for local market needs and formats.
• Oversee implementation across worldwide regions, ensuring excellence in store presentation.
• Support and train store teams on VM guidelines, execution standards, and brand storytelling.
• Collaborate cross-functionally with key stakeholders in Design, Product, Retail, Marketing, and Buying.
• Monitor and report on visual performance KPIs, identifying areas for improvement and driving impact.
• Research and apply design, retail, and lifestyle trends to continuously innovate visual strategy.
• Manage the VM budget and resources efficiently across all channels and markets.

Skills for the Position:

• Solid experience in VM or retail visual roles within lifestyle or premium international brands.
• Strategic, business-oriented mindset with a strong aesthetic sensibility.
• Detail-oriented, hands-on, and performance-driven approach.
• Proven ability to operate in a global, multi-channel environment.
• Excellent cross-functional communication and collaboration skills.
• Fluent in English; additional languages are a plus.

Main Stakeholders:

Internals: Retail Director, Product Manager, Country Directors, Retail Area Managers, Store Managers, Design and Content Teams, Retail Operations Manager.

Externals: Distributors, Suppliers.

Reports to:

Head of Retail Marketing.

Requirements for the Position:

• Relevant previous experience in visual merchandising within the fashion industry.
• Advanced knowledge of visual design tools.
• Strong analytical and project management skills.
• Background in design, fashion-related management, and retail.
• Flexible schedule.

ESG Objective:

Align the organization of visual retail with ESG goals and priorities, maintaining a sustainable and profitable business model, fostering cooperation and partnerships with stakeholders, promoting human and professional development, encouraging inclusive growth, and offering unique customer experiences.