- Proven experience in brand management for a new product/service
- 4-5 years experience in brand management roles. English B2
¿Dónde vas a trabajar?
We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You will collaborate cross-functionally with internal teams to ensure brand consistency across all channels and touch-points. The successful candidate will have a proven track record in brand management, excellent communication skills, and the ability to thrive in a fast-paced environment. If you are a strategic thinker with a passion for branding and a desire to make a significant impact, we encourage you to apply.
Descripción
This position will report to the Marketing Director.
Responsibilities:
- Brand Strategy Development: Develop and implement comprehensive brand strategies aligned with ithe company objectives, market positioning, and target audience to drive brand growth and equity.
- Brand Identity Management: Ensure consistent brand messaging, visual identity, and tone of voice across all communication channels, including advertising, press, digital platforms, and other marketing channels.
- Market Research and Analysis: Conduct market research, competitor analysis, and consumer insights to identify market trends, customer preferences, and opportunities for brand differentiation and expansion.
- Brand Performance Monitoring: Track and analyse KPIs, including brand awareness, brand perception, market share, and sales metrics, to assess the effectiveness of brand strategies and initiatives.
- Brand Asset Management: Manage brand assets, including trademarks, logos, brand guidelines, and other brand-related materials, to protect and enhance the brand's equity and integrity.
- Cross-Functional Collaboration: Collaborate with internal teams such as product development, sales, and marketing to ensure brand alignment and integration across all business functions.
- Stakeholder Engagement and Relationship Building: Build and maintain strong relationships with external stakeholders, including customers, media, influencers, and partners, to enhance brand visibility, reputation, and advocacy.
¿A quién buscamos (H/M/D)?
Experience & requirements:
- 4-5 years experience in brand management roles, preferably within travel industry, demonstrating a track record of successfully developing and implementing brand strategies.
- Proven experience in developing and managing marketing campaigns across various channels, with a focus on achieving campaign objectives and KPIs.
- Bachelor's degree in Advertising or Marketing
- Master's or Postgraduate degree specializing in brand management
- B2 English
Skills:
- Ability to think strategically and develop long-term brand strategies aligned with business objectives and market trends.
- Capacity to generate innovative ideas and concepts for brand campaigns, activations, and storytelling that interacts with the target audience.
- Strong verbal and written communication skills to effectively convey brand messages, collaborate with internal teams, and engage with external stakeholders.
- Ability to lead cross-functional teams, inspire creativity, and drive collaboration towards achieving brand goals and objectives.
- Attention to detail in managing brand assets, ensuring brand consistency, and maintaining brand integrity across all touchpoints.
- Customer-centric mindset with a deep understanding of consumer behavior, needs, and preferences to develop brand experiences that resonate with the target audience and drive customer loyalty.
¿Cuáles son tus beneficios?
- 10% bonus
- 1 telework day per week
- Work hours on Fridays from 8 AM to 2 PM
- Summer intensive work hours from 8 AM to 3 PM
- Restaurant vouchers: 175 € per month
- Medical insurance
- Company discounts up to 600 €
Ver más
¡No te pierdas nada!
Únete a la comunidad de wijobs y recibe por email las mejores ofertas de empleo
Nunca compartiremos tu email con nadie y no te vamos a enviar spam
Suscríbete AhoraÚltimas ofertas de empleo de Jefe/a de Marca en Madrid
aurorajobs
Madrid, ES