Role Overview

The Regional Online Manager EMEA leads Bobbi Brown and Too Faced’s Brand.com and

E-Retail performance across the region, with full ownership of the online strategy and

commercial results. This role is both strategic and hands-on, requiring the ability to

anticipate risks, unlock growth opportunities, and activate additional levers when

performance is at risk or when new opportunities arise. You will balance Bobbi Brown’s

premium artistry-driven positioning with Too Faced’s bold, playful identity - ensuring each

brand thrives in a fast-paced, competitive digital environment

Key Responsibilities

Brand.com – EMEA

• Lead the EMEA Brand.com business for Bobbi Brown and Too Faced, acting as the
  
  

online regional reference point for both brands.

• Own budgets, estimates, forecasts, financial performance, and product visibility
  
  

across all Brand.com markets.

• Define and deploy the EMEA Brand.com strategy, aligned with Global and
  
  

regional priorities.

• Build and oversee Brand.com marketing plans that fully support commercial targets
  
  

and reflect each brand’s unique DNA.

• Ensure a premium, brand-right UX for both brands, while enabling local market
  
  

adaptation where relevant.

• Drive the regional paid media strategy within agreed budgets to support traffic,
  
  

conversion, and efficient acquisition with support of Adonis paid media team and

regional team.

• Prioritize organic growth through SEO, content optimization, and continuous UX
  
  

improvements (collaborate with Growth Hacking team where needed).

• Lead CRM and database growth with specialists, ensuring programs evolve to
  
  

support retention, frequency, and customer lifetime value.

• Develop commercial and gifting mechanics that elevate brand equity—Bobbi
  
  

Brown’s luxury artistry and Too Faced’s playful, trend-driven personality—while

driving revenue.

• Identify and activate incremental business opportunities when needed, such as:
• Adjusting media, CRM, or promotional mechanics if forecasts are at risk
• Leveraging additional traffic or conversion levers during key trading
  
  

moments

• Proposing new initiatives to close performance gaps
• Own and deliver monthly business reviews (MBR), reporting performance and key
  
  

insights to Global, regional, and brand teams.

E-Retail/PP – EMEA

• Act as the regional manager for E-Retail across both brands, working closely with
  
  

all EMEA markets.

• Provide markets with guidance, frameworks, and materials needed to perform and
  
  

elevate brand presence.

• Actively challenge partners and markets to:
• Secure stronger visibility
• Amplify key brand and commercial campaigns
• Ensure major brand moments, hero franchises, and new launches are consistently
  
  

activated across all e-retailers and Pure Players.

• Identify growth opportunities within existing partners, including enhanced
  
  

merchandising, improved visibility, and expanded assortment.

• Support and guide affiliates on the launch of new e-doors (Bobbi Brown only; Too
  
  

Faced does not operate through affiliates in EMEA).

• For Too Faced: collaborate closely with the EMEA e-Key Account Managers based
  
  

in Paris, who lead the e-retail and pure-play business, ensuring alignment on

strategy, visibility, and commercial priorities.

3PP, TikTok Shop – EMEA

• Oversee the Too Faced TikTok Shop business in partnership with the external
  
  

agency, ensuring strong commercial performance, brand-right execution, and

Alignment With Regional Priorities

• Manage day-to-day coordination with the agency
• Review and optimize assortment, pricing, and promotional mechanics
• Ensure content, creator activations, and livestreams reflect Too Faced’s
  
  

brand identity

• Monitor performance and identify opportunities to scale
• Monitor paid media with agency and EMEA Paid media team
• For Too Faced: operate exclusively with Global and EMEA teams, as the brand
  
  

does not have local affiliates in the region.

Profile

Proven experience in regional e-commerce or digital roles, ideally within beauty,

premium, or lifestyle brands.

• Strong commercial and strategic mindset with the ability to manage two distinct
  
  

brand identities.

• Highly analytical, with strong Excel proficiency.
• Solid understanding of paid media, SEO, CRM, UX, online merchandising, and
  
  

social commerce.

• Experience managing TikTok Shop or similar social commerce platforms is a strong
  
  

advantage.

• Confident stakeholder management and influencing skills.
• Proactive, solution-oriented, and comfortable operating in complex, fast-paced
  
  

environments.

• Strong sensitivity to brand equity, storytelling, and customer experience