At FLAMASATS, we are proud to be a global benchmark with over 60 years of history, renowned for developing and manufacturing iconic products that are part of the everyday lives of millions of people worldwide—such as Clipper lighters and Alpino coloring products, among other well-known brands in our portfolio.

Our international presence—operating in more than 130 countries—is built on a foundation of innovation, operational excellence, and a strong commitment to sustainability, allowing us to establish ourselves as a key player across all our product categories.

We are committed to talent, continuous improvement, and a collaborative culture focused on results and delivering real value to the business. We are a constantly evolving company with a strong industrial DNA, where people and efficiency always go hand in hand.

🚀 The Role

We are looking for an Area Manager, to lead and drive our business in the Middle East & Africa region for the Lighters Division. You will play a strategic role in consolidating our brands, identifying growth opportunities, and ensuring the successful execution of commercial plans in highly dynamic and competitive markets.

✨ Your main responsibilities:

• Strategic Leadership: define and execute the commercial strategy for the MEA region, aligned with global objectives.

• Business Development: unlock new market opportunities, strengthen distributor partnerships, and expand presence in key territories.

• Commercial Performance: drive sales growth, profitability, and market share, monitoring performance metrics and adjusting actions when needed.

• Customer & Distributor Management: build and maintain long-term relationships with distributors, key accounts, and partners.

• Cross-functional Collaboration: partner with marketing, operations, and supply chain teams to ensure seamless execution.

• Market Intelligence: anticipate challenges and capture opportunities through market analysis and consumer insights.

• Sustainability & Compliance: guarantee alignment with company values, sustainability goals, and compliance requirements.

This is a strategic role, ideal for someone with a strong commercial background, a global mindset, and the ability to thrive in complex, multicultural environments.

🎓 Qualifications

Degree in Business Administration, Commercial area, Industrial Engineering, or related field.

🔎 Required Skills & Profile

• Proven experience in commercial/sales management, ideally in FMCG/consumer goods, with strong international exposure.

• Leadership and influencing skills to inspire and collaborate across multicultural teams.

• Solid grasp of reporting, budgeting, contracts, compliance, and forecasting—comfortable managing both strategic and operational tasks.

• Knowledge of supplier management, trade regulations, and quality standards (SAP experience is a plus).

• Fluent in French & English (Arabic or other languages are a strong advantage).

• Analytical, assertive, and results-driven, with excellent negotiation and decision-making skills.

• Hands-on, organized, and resilient, thriving in complex environments.

• High flexibility and mobility – willingness to travel extensively across the region.

🌟 What We Offer

• The opportunity to join a solid international company with globally recognized brands.

• A strategic role with real impact on business growth in key markets.

• Professional development and career progression in a company with strong international projection.

• A culture where collaboration, innovation and sustainability drive everything we do.

• Long-term stability in a company committed to talent and continuous improvement.

100% on-site position when not travelling – remote work is not considered.

📩 Are you the strategic, analytical, and business-driven professional we’re looking for?

👉 Apply now via LinkedIn and be part of our international journey at FLAMASATS.