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Regional Design Producer Lead - ( Madrid )

Seen & Heard is a global creative agency with studios in Newcastle and London, delivering design, video production, creative communication and brand adaptation for global brands. Now we're going further. This is a brand-new role and a rare opportunity for a designer who's ready to step up, take the lead and shape how great creative lands across an entire region.

THE ROLE

As Regional Design Producer Lead, you'll be the guardian of cultural and creative relevance for your region. Global marketing toolboxes and their localisations are created in our UK design hub. Your mission is to make sure that work doesn't just arrive in your markets, it truly lands.

This is a Design Producer role first. Creative judgement and output sit at its heart, with project management running alongside. Yes, there's plenty of coordination, and you'll need to be brilliantly organised to do it well. But the real magic is this: looking at an asset built for everyone, knowing instantly how it will and won't work in your markets, and directing what needs to change. That cultural instinct is exactly why this role lives in the region, not the hub.

You'll also be the person who brings the region together. Markets get what they need faster, and for less, when their requirements arrive as one set rather than one at a time. You'll pull those requirements together, sharpen them along the way and get them in on time, then make sure the finished work gets back out to the markets just as smoothly.

This is leadership without line management: you'll lead through influence, expertise and great creative judgement. It's the perfect next step for a designer with a strong creative eye who's ready to start delivering through others, and who wants to grow with our business. You'll embody our values of curiosity, partnerships, insight, agility and integrity, and solve problems through beautiful design, rather than treating design as just an output.

Where you'll fit in

You'll report directly to a Director.

You'll partner closely with the client's creative operations lead for your region. They own the workflow, approvals, budgets and reporting. Within all of that, you're the one who owns brief quality, cultural judgement and market consolidation.

You'll also be part of a growing network of regional producers. They're your peers, with no reporting line either way: the people you'll swap ideas with, cover for and build a genuine support network alongside.

Expect two to three days a week in the client's office in the region, with the rest of the week working from home. And because this role is brand new, you'll have room to help shape exactly what that looks like as working relationships in the region settle.

RESPONSIBILITIES

Cultural Relevance

This is the heart of the role, and the part that simply can't be done from the UK. It's why you'll be based in the region.

• Alongside the marketing teams in the countries, decide what adapts, what has to be made from scratch, and what is not right for a market at all.
• Check what comes out of the hub for cultural fit, inside the hub’s quality gate rather than as another approval on the end of it.
• Say when something will not work, say why, and say what would. Flagging a problem without an answer is a job half done.
• Hold a position when a market asks for something that would damage the work or the brand, and know when to concede.
• Know what is going on in the region. Retail landscape, salon landscape, competitors, language, trends and what the markets are reacting to.

Markets and Briefs

Every market in the region briefs through you, making you the region's creative gatekeeper. A half-finished brief costs everyone time, so you'll set the bar for brief quality and make sure every brief that reaches the hub is ready to fly.

• Be the contact for the markets in the region, and build relationships with them that go further than email.
• Quality-gate every brief before it reaches the hub. Push back, and help markets get a brief to the point where it can be worked on.
• Refuse variations that are off-brand, inappropriate or not worth what they cost. Explain why rather than simply saying no.
• Consolidate requirements so the hub gets one set from the region rather than several. These requirements need to land alongside the other regions as the model expands so scale can be leveraged in the hub.
• Coordinate with the global team what the markets keep asking for, so the next toolbox has it built in.

EXPERIENCE

• Producing or managing creative work across more than one market, in an agency, a brand, an in-house studio or a market team.
• Working inside established creative or operational systems, and adapting them for market or business unit.
• Running briefs/requirements and stakeholders across several countries or departments.
• Running feedback and approval rounds to a deadline, and holding people to them.
• Creative automation or AI-assisted production/operations, hands-on and current, with a clear view of what AI does well and where it does not add value.
• Reporting on volumes, progress and spend accurately and on time.
• Fluent English, and fluent in the language of the country this role is based in.

SKILLS AND ATTRIBUTES

• Creative judgement. Can look at a piece of work and say why it will not land in a market, and what would.
• Able to hold a position with a market, with the hub or with a client colleague, and to know when to concede.
• Highly organised. Several markets converge on this role and nothing can be allowed to fall through it.
• Comfortable being the only Seen & Heard person in the room, being able to represent the company and the work.
• Clear about the difference between a preference and a problem.
• Writes a brief someone can start work from.
• Generous with what they know, and curious about markets other than their own.

DESIRABLE

• A design background, and enough hands-on Adobe Creative Cloud to make a small amend without asking.
• Conversational skills in additional languages from the region.
• Beauty, fashion or FMCG background, and an understanding of salon and retail.
• Experience of a hub-and-spoke or centralised production model, from either end of it.
• Localisation or transcreation specifically, rather than general production.
• Working knowledge of a DAM or creative workflow platform.
• Experience of a business going through growth or structural change.

What we offer

• Pension: 3% matched contribution
• Holiday: 23 days plus bank holidays, with time off between Christmas and New Year guaranteed
• Sick pay: 5 days at full pay each year
• Flexible working: hybrid options that work for you and the team
• Wellbeing: free gym classes in Newcastle and rooftop sauna access in London
• Learning and development: monthly lunch-and-learns, plus funding and time off for relevant courses

READY TO LEAD?

If you're a designer who's ready to step into leadership, bring creative judgement to a whole region and help shape a brand-new role from day one, we'd love to hear from you.