We are seeking a dynamic and experienced Art Lead to drive the artistic vision, execution, and team management for our Innovation Lab. This role is an exciting opportunity to shape the creative direction of new games and ensure seamless coordination between internal and external teams while maintaining high artistic and technical standards.

As an Art Lead, you will play a pivotal role in influencing and shaping the game’s creative vision, art execution, and overall player experience—from early ideation to market launch. You will partner closely with the Art Director, Product Directors, Game Designers, Engineers, and Project Managers to ensure the successful development, iteration, and release of compelling mobile games.

Beyond delivering visuals, this position is about strategy, leadership, and innovation. In addition to developing and refining the art direction, pipeline workflows, and team strategy, you will mentor our amazing and dedicated artists across multiple workstreams, fostering a culture of collaboration, creativity, and continuous improvement. You will be responsible for the your artists professional and personal growth as well as bringing the team together and drive the team spirit and collaboration culture.

Responsibilities

Creative & Strategic Leadership

• Own and drive the creative direction for the game, ensuring all artistic elements align with business objectives and player experience goals.
• Influence and shape the game’s visual style from concept through launch, ensuring a cohesive look, feel, and tone of voice.
• Champion innovation by exploring and implementing new visual approaches that enhance gameplay and engagement.
• Ensure artistic consistency and quality across all assets, balancing high-fidelity visuals with clarity and gameplay readability.

Team Leadership & Management

• Lead, mentor, and encourage a team of artists across various fields, ensuring clear direction, collaboration, and growth.
• Establish and communicate team objectives, ensuring alignment with the overall game and company vision.
• Build and maintain trust within the team by providing consistent feedback, support, and career development guidance.
• Foster a positive and collaborative team culture, encouraging ownership, creativity, and accountability.

Project Execution & Coordination

• Oversee art production pipelines and workflows, optimizing efficiency and ensuring seamless cross-department collaboration.
• Collaborate with production teams to coordinate schedules, prioritize tasks, and meet project deadlines through achievements, breakthroughs, landmarks, or turning points.
• Coordinate with game designers, developers, and product managers to ensure art direction enhances gameplay and player engagement.
• Adapt and problem-solve when technical or production challenges arise, ensuring a smooth development process.

Operational Excellence

• Establish and refine standardized processes to improve asset creation, implementation, and iteration cycles.
• Own the creation and delivery of compelling art concepts that enable effective market testing and prototype validation.
• Leverage data and player insights to iterate on visual styles and optimize the player experience.
• Ensure technical constraints and optimizations are accounted for in asset creation, maintaining performance and quality across all platforms.

We're looking for:

• Demonstrated experience in leading or managing a team of artists in a mobile game development environment.
• Demonstrated expertise in mobile game art development, from concept through completion.
• Strong leadership and mentorship skills, with experience managing artists at different career levels.
• Experience in developing and implementing art strategies that align with game and business objectives.
• Excellent communication and collaboration skills, with the ability to work effectively with multiple partners.
• Deep understanding of art pipelines, production tools, and optimization techniques in a game development setting.
• Ability to create and guide a wide range of game assets, ensuring consistency and good quality across visual elements.
• Familiarity with market testing and iterative development processes.
• Experience working on a game from prototype to launch.
• Strong problem-solving skills and a proactive approach.
• Dedication to mobile gaming and industry trends, concentrating on recognizing innovations and meeting player expectations.
  
  

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.