Objective Of The Role

Act as the strategic insights partner to the cross-functional team driving our “Health Through Food” innovation platform. The primary objective is to ensure that all product development efforts—across technologies, formats, and categories—are deeply grounded in consumer needs, expectations, and behaviors related to health and wellness.

This person will serve as the bridge between science, technology, and the consumer, helping translate complex nutritional and functional benefits into compelling, easy-to-understand claims, products, and experiences. By embedding consumer thinking from ideation through launch, the role will help shape innovations that not only delivers real health benefits but also resonate emotionally and culturally with consumers—ultimately driving relevance, differentiation, and long-term business growth.

Key Responsibilities

1- Insights Development & Segmentation

• Lead global research to uncover consumer needs, motivations, and barriers around health-driven food choices.
• Develop consumer segmentation models that support precise targeting, benefit alignment, and innovation planning.
• Translate complex scientific and nutritional concepts into accessible, compelling consumer narratives and insight-driven opportunity territories
• Monitor evolving consumer mindsets and language around health, functionality, and wellness.
• Collaborate with external partners, startups, or academic institutions to stay ahead of the curve in health, nutrition, and consumer behavior.
  
  

2- Consumer-Centric Innovation Strategy

• Act as a strategic business partner to cross-functional team (R&D, Nutrition, Regulatory) to ensure the consumer voice is embedded from ideation to launch
• Shape and influence innovation pipelines by identifying macro and micro health trends, unmet consumer needs consumer attitudes, and benefit territories relevant to “health through food.”
• Build global frameworks that help teams interpret how health is defined and prioritized across different markets, cultures, and consumer types.
  
  

3- Claims & Communication Strategy

• Collaborate with science, regulatory, and marketing partners to co-develop clear, credible, and compelling claims that simplify scientific benefits for consumers.
• Lead qualitative and quantitative research to test and validate claims, benefit communication, and product language across different consumer segments.
• Provide strategic guidance on tone, framing, and messaging that drive trust, understanding, and engagement with health-forward innovations.
  
  

4- New Category Exploration

• Support early-stage discovery and whitespace innovation by guiding exploration into new categories, ingredients, and technology platforms
• Use insights to evaluate market readiness, emotional/functional resonance, barriers to adoption, and differentiation strategies for emerging food formats.
• Help identify key consumer jobs-to-be-done and value propositions for next-gen health offerings.
  
  

5- Internal Influence & Knowledge Sharing

• Lead insight-driven conversations and share knowledge broadly across the team to embed consumer-first thinking in the development process.
• Create clear, actionable storytelling that inspires teams and helps guide strategy with consumer understanding at the core.
• Build internal capabilities and toolkits to help teams continuously apply consumer insights in their day-to-day decisions.
  
  

Qualifications

Strategic Thinking & Vision

• Ability to connect consumer insights with long-term innovation strategy.
• Skill in identifying emerging trends and translating them into actionable opportunities.
  
  

Analytical & Conceptual Thinking

• Comfort with complexity—translating scientific and behavioral data into clear narratives.
• Ability to synthesize diverse inputs (science, consumer behavior, market trends) into coherent strategies.
  
  

Cross-Functional Collaboration

• Strong partnership skills to work effectively with R&D, Nutrition, Regulatory, and Marketing.
• Ability to influence without authority and align diverse stakeholders around a shared vision.
  
  

Communication & Storytelling

• Exceptional ability to craft compelling, consumer-centric narratives.
• Skill in simplifying technical or scientific language for broader audiences.
  
  

Creativity & Curiosity

• Openness to exploring new categories, technologies, and consumer needs.
• Willingness to challenge assumptions and think outside conventional boundaries.
  
  

Cultural Sensitivity & Empathy

• Understanding of how health is perceived across different cultures and consumer segments.
• Ability to build emotionally resonant experiences that reflect diverse consumer values.
  
  

Adaptability & Agility

• Comfort with ambiguity and fast-paced innovation environments.
• Ability to pivot strategies based on evolving consumer insights or market dynamics.
  
  

Influence & Leadership

• Thought leadership in embedding consumer-first thinking across teams.
• Ability to inspire and guide teams through insight-driven innovation processes.
  
  

Primary Location:

ES-MD-Madrid

Job

Marketing

Organization

MARKETS

Employee Status

Regular

Job Type

Standard

Education Level

Master's Degree (±18 years)

Contact Name -

BEATRIZ CORRALES GONZALEZ

Contact Email -

[email protected]

Job Posting

Sep 16, 2025

Closing Date (Period For Applying) - Internal

Ongoing