Director of Creative/Innovation Product Experience

About GameHouse+

GameHouse has been building and publishing games for 25+ years, and we were early pioneers in subscription gaming for women 30+. That experience gives us a clear point of view: our players don’t come to GH+ for hype, pressure, or endless grind: they come for a reliable daily moment that feels good.

GameHouse+ (GH+) is a premium mobile gaming service for women 30+, offering a curated, high-quality experience designed for “Play Your Way” enjoyment. Players can choose ad-free access with a subscription or play with ads, while still getting calm, emotionally satisfying entertainment focused on stress relief and mental stimulation, built to respect their time, mood, and daily life.

Role Overview

We’re hiring a Director of Creative Product Experience to define what GH+ feels like and to turn that feeling into a subscription people genuinely value and love.

GH+ does not grow by adding more features or layering generic gamification. It grows when players feel understood. When play fits naturally into their day. When the experience feels designed for them, not optimized on them.

You own the end-to-end creative product experience of GH+:

• How ideas become games or in-app experiences
• How multiple games connect into something cohesive
• How that experience drives loyalty, habit, and willingness to pay because it is great value

This is not a development role. This is not a UX-only role.

This is a creative product leadership role where taste, originality, and experience vision lead and metrics confirm you got it right. You are the user’s advocate, experience curator, and creative compass.

What You’ll Do

Create “Only on GH+” signature moments, inventing original GH+ experiences. Design original concepts, rituals, and moments players associate uniquely with GH+. Experiences they would miss if they left. Lead ideation and experience vision for new gaming experiences or games, modes, and interactive formats, especially ideas that don’t exist elsewhere and wouldn’t survive in a generic app.

• Make the subscription feel meaningfully worth it: Connect games into a cohesive, personal experience that feels curated, intentional, and generous; not a catalog.
• Design repeat play that feels healthy and easy: Create return patterns that feel calming, rewarding, and natural. No dark patterns. No artificial urgency. No empty streaks.
• Build belonging around play: Design lightweight social, sharing, or communal moments that feel warm and optional for our audience increasing attachment without pressure.
• Protect fun, taste, and craft: Act as the bar-raiser for what “good” feels like on GH+.
• AI as Product Experience: Background in integrating AI into the core product experience where players/users feel its value naturally through smarter, more personal, or more supportive integration (not only as a separate tool or bolted-on assistant).
• Drive business growth through experience quality: Drives and is accountable for core business outcomes (activation, retention, conversion, renewals) and uses them as signals to guide creative decisions, building love, trust, and emotional value that translate into sustainable growth (not short-term tricks).
• Lead through vision: Align Stakeholders, Engineering, Design, Content, Data, and Marketing around a clear creative direction, turning ideas into shipped experiences players care about.

What You Bring (Must-Haves)

• A track record of building innovative experiences people love, remember, and return to
• Deep understanding of the female casual player audience (30+) (US audience instincts a plus): you can build for her, listening to her, and can reliably predict what will feel cozy, satisfying, and worth paying for because you genuinely connect with her needs and routines.
• The ability to clearly articulate and sell a creative product vision to stakeholders & company; not just features or metrics
• A portfolio that shows creative ownership: you originated ideas and shaped the experience, not just optimized funnels
• Strong instincts for games and engagement systems and the judgment to break the rules when they don’t serve the user
• Experience translating emotional value into real loyalty and willingness to pay
• Ability to be resourceful, with proven results even when resources are limited
• Comfort leading in ambiguity and creating direction before data exists
• Experience shipping AI product integrations in ways that genuinely improved the player experience (not novelty)
• The ability to inspire teams through storytelling, clarity, and taste

What This Role Is Not

• Not a “feature factory” role: We build experiences that move the business.
• Not a “growth hacks” role
• Not a checklist-driven gamification role
• Not about copying what works elsewhere

We are explicitly looking for someone who can invent what works here in GameHouse+.

Success Looks Like

• Players describe GH+ as made for them
• The subscription feels cohesive, calm, and worth paying for month after month
• Engagement improves because the experience genuinely gets better — not louder
• Players recommend GH+ naturally, without incentives
• Teams move faster and more confidently, guided by a clear experience vision

• Ready to Build Joy?
• If this sounds like you, even if you don’t tick every box, we’d love to hear from you. Skills can grow, but passion and purpose is the start. Apply now!