Hola welcome to I Wear Dolls! We’re a fresh, creative jewelry brand that’s been making waves in Barcelona since 2022. With four stores around the city, we’ve got something special for everyone. We specialise in personalised waterproof jewelry.

Job Description

Do you love the idea of getting people through the door, building a community, and making a brand actually feel alive?

We’re looking for a creative, hands-on marketer who knows how to turn ideas into real store visits: from scroll-stopping content to in-store moments our customers won’t forget.

If you’re all about mixing creativity with strategy and want to make a real impact, we’d love to meet you!

What You’ll Focus on

• Local & Foot Traffic Marketing (Top Priority): Drive people into our stores through creative, local-focused marketing initiatives.
• Brand & Community Builder: Strengthen our brand presence and foster meaningful connections with our community.
• Social Media That Converts: Create content that not only engages online but also drives real store visits.
• Retail Experience Marketing: Enhance the in-store experience with campaigns and activations that reflect our brand.
• Support Across Channels: Assist with light e-commerce and performance marketing tasks as needed.
• Manage Our Marketing Team: Take the lead in guiding our marketing interns and act as the main point of contact for all external partners related to marketing activities.

What We’re Looking For

• Local Marketing Expertise: Understanding of local audiences and how to drive foot traffic to physical stores.
• Retail Marketing Experience: Knowledge of in-store activations, visual merchandising, and customer experience strategies.
• Brand & Community Building: Ability to create meaningful connections and grow a loyal community around the brand.
• Social Media Strategy & Execution: Skilled in creating content and campaigns that engage audiences and convert into store visits.
• Creative Thinking: Innovative approach to marketing ideas, campaigns, and experiential activations.
• Adaptability & Initiative: Comfortable in a fast-paced retail environment and able to take ownership of projects.