TikTok’s Brand Partnership Managers are responsible for building long term partnerships with the top brands across Europe. Our innovative advertising products are high-impact and engaging, we create a native experience for our users and develop deep connections with our brands.
We’re looking for a Brand Partnerships Manager – Apps to join our growing team. In this role, you will be responsible for building and managing long-term partnerships with key app advertisers, with a focus on Utility and Gaming apps. You will work closely with cross-functional teams to develop effective marketing strategies that drive measurable results.
Responsibilities
- Develop and manage strategic relationships with key app partners, focusing on performance-driven solutions.
- Identify growth opportunities within the Utility and Gaming apps verticals, leveraging TikTok's ad solutions.
- Collaborate with internal teams (Product, Marketing Science, Creative, etc.) to design full-funnel campaigns tailored to client objectives.
- Analyze and optimize campaign performance, providing actionable insights to improve ROI.
- Act as a trusted advisor to clients, helping them navigate TikTok’s ecosystem and maximize impact.
Qualifications
Minimum Qualifications:
- Experience in digital advertising, with a strong track record in managing app-focused clients.
- Demonstrated experience in performance marketing for Utility and/or Gaming apps.
- Solid understanding of app monetization, user acquisition strategies, and in-app engagement optimization.
Preferred Qualifications:
- Comfortable working with product and analytics teams to drive campaign improvements.
- Strong communication and relationship-building skills.
- Proactive, analytical, and solution-oriented mindset.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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