Marketing Manager - Wellness Rave

📍 Barcelona · This is not a 9-to-5

We're not hiring for a role. We're looking for the person who's going to build the marketing engine of a brand that's about to go global.

Wellness Rave is Spain's biggest morning wellness festival. 3,000–4,000 people, packed clubs, breathwork into beats. WR3 is June 14 at Sea Sea Club. After that, more cities, more editions, Europe.

The person we hire doesn't run campaigns. They architect a marketing function from zero, and they do it while three editions are running in parallel across different cities and timezones.

What this actually looks like

• You own marketing end-to-end. Strategy, creative, performance, content, brand. No committee. No "let me check with the team."
• You build the roadmap across every edition, every city, every sub-brand (including the Afterparty) and you run them simultaneously without a single ball dropping
• You set up the funnel as a measurable machine: cold reach → ticket buyer → repeat attendee → LTV. You know your CAC and your ROAS the way other people know their phone number
• You scale Meta and Google ad spend across multiple events without cannibalizing yourself
• You direct the organic muscle (Instagram, TikTok, LinkedIn, YouTube) and grow audience for free alongside paid
• You marry digital with on-the-ground: flyers, in-venue branding, influencer seeding, street, PR. Every edition is a product and a content engine
• You hire the team behind you (designers, content creators, freelancers) and write the playbook so the next ones ramp in days, not months

Who you are

Track record matters less than mindset. We've seen people with perfect CVs who move slow and people with unconventional paths who are unstoppable.

What matters:

• You're a genuine creative and a performance operator. You can write the caption and read the dashboard. Most people can do one. You do both.
• You've personally run Meta and Google accounts with real budgets. You know what good looks like and you know when something's broken
• High taste. You can tell the difference between "fine" and "great" and you only ship great
• You use Claude and AI tools as a daily driver, not a novelty. You already build systems that let one person do the work of five
• You think in systems. You don't just launch a campaign, you build the infrastructure so the next ten campaigns are easier
• You thrive in chaos. Multiple events, multiple cities, shifting timelines. You're energised by that, not overwhelmed
• You don't need to be managed. You need to be trusted.
• Bilingual EN/ES strongly preferred. Wellness, music, nightlife, or events background is a bonus

What we offer

• Competitive compensation package
• Real ownership over marketing from day one. No bureaucracy, no waiting for approval to move.
• Direct line to the founding team. You report to Stavros (CEO) and Manuel (COO)
• Massive growth potential. As Wellness Rave expands across Europe, so does your scope, your impact, and your career
• A front-row seat at one of the fastest-growing wellness brands on the continent
• Hybrid from Barcelona

Apply

• This is not a form. Send a message to [email protected], subject: Head of Marketing.