ABOUT TENNANT

At Tennant Company, we don’t just make cleaning equipment—we create solutions that make the world cleaner, safer, and healthier. For over 150 years, innovation and sustainability have been at the heart of everything we do, helping businesses across the globe achieve more with less impact on the environment.

Joining Tennant means joining a global team driven by purpose. With operations, manufacturing, sales, and service in multiple countries, your career can take you further than you ever imagined. Here, your ideas matter, your growth is supported, and your work makes a real difference.

Shape the future of clean with us.

🔎 Your Mission

Reporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:

• Local Sales Leaders and Commercial Teams
• The Product Management, Customer Experience, and Global Marketing Operations Teams

You will also have a dotted-line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.

Your mission: define, develop, and execute smart, data-driven strategies to generate high-quality leads and accelerate business growth — both in direct and indirect markets.

🚀 What You’ll Do

Lead Generation & Channel Development

• Create and execute comprehensive lead generation strategies tailored to each EMEA market.
• Drive lead acquisition through multi-channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
• Leverage CRM data to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.
• Support indirect business growth through programs such as the Dealer Program — defining criteria, benefits, and performance metrics.
• Manage third-party agencies and suppliers to ensure flawless execution and continuous optimization based on KPIs (Conversion Rate, CPL, ROI, etc.).

Product Launch Excellence

• Make every product launch stand out with targeted communication materials, impactful go-to-market campaigns, and lead generation plans that enhance awareness and drive conversion.
• Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.

Customer Engagement

• Design and execute customer engagement initiatives (webinars, events, digital campaigns) — before, during, and after the event.
• Bring creative ideas to boost customer interaction and strengthen brand loyalty.
• Monitor qualitative and quantitative results to measure impact and ROI.

💡 What You Bring

• Proven experience in B2B/B2C lead generation and innovative marketing strategies (digital, AI, automation, etc.)
• Strong CRM analytics and reporting skills (data extraction, segmentation, insight generation)
• Entrepreneurial mindset with a proactive and hands-on approach
• Excellent communication and influencing skills across cultures and stakeholders
• Strong project management and cross-functional leadership abilities
• Fluent in English and Spanish (both required)
• Proficiency in at least one additional EMEA language is a strong plus

🌟 Why Join Us

• Work in a multicultural environment where innovation meets purpose
• Lead and inspire a network of local Business Marketers across EMEA
• Be part of a team that values collaboration, creativity, and continuous learning
• Play a pivotal role in shaping the future of customer and channel engagement across EMEA
• Hybrid work model, competitive package, and real opportunities for growth