3INA is the No.1 growth colour brand in Spain, and one of the fastest expanding beauty brands, already delighting customers in more than 40 countries.

3INA is more than a beauty brand: we were born in 2016 with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless, and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price.

Working at 3INA is being part of a unique culture that focuses on creativity, innovation, and customer satisfaction. We have an entrepreneurial mindset; we aim for excellence whilst delivering results in an honest and fun work environment! It is demanding but also extremely rewarding as we take huge pride on our sense of belonging and camaraderie. We approach our actions with a deeper level of care and respect for all our employees, community, and planet.

Are you up for the challenge?

The role:

We are looking for a Senior Retail Design & Visual Merchandising Manager with strong experience in the beauty sector to lead the brand’s global strategy for furniture design and visual merchandising. This 360º role will be responsible for translating the brand DNA, values, and campaigns into distinctive, consistent, and commercially effective retail experiences at an international level.

This person will lead both the creative conceptualization and the technical and operational execution of retail design, visual merchandising, and point-of-sale campaigns, ensuring excellence in design, customer experience, regulatory compliance, and commercial performance.

Your challenge:

Visual Merchandising & Campaign Strategy

• Define and execute the global Visual Merchandising strategy aligned with brand and business objectives.
• Ensure product launches, storytelling, and campaigns are communicated clearly, impactfully, and consistently at point of sale.
• Think innovatively and with a digital-first mindset to keep the brand at the forefront of beauty retail.
• Optimize the customer journey and path to purchase through layouts, messaging, visuals, and displays that drive conversion, IPT, and customer experience.

Brand Experience & Consumer First

• Ensure the brand DNA, values, and personality are consistently expressed across all physical touchpoints.
• Review, evolve, and enhance existing store and VM concepts to continuously elevate the global look & feel.
• Integrate consumer insights into the design of spaces, visual assets, and in-store communication.

Retail Design & Project Development

• Lead the development of creative concepts, store designs, displays, and VM elements from ideation to final execution.
• Develop and maintain international prototypes, design manuals, architectural standards, and VM guidelines.
• Coordinate the production of graphic materials, furniture, and displays in collaboration with internal teams and external suppliers.
• Ensure compliance with local and international regulations (building codes, safety, quality, and best practices).

International Management & Stakeholders

• Coordinate with international franchisees, local architects, contractors, and suppliers to ensure correct implementation of brand standards.
• Support supplier selection, contract negotiation, and quality control of fixtures and materials.
• Review and approve local store designs, ensuring global consistency.
• Conduct visits to factories and points of sale to supervise quality, installations, and post-installation processes, including maintenance.

Performance & Business Management

• Consider commercial results, category reports, and best sellers to make VM decisions aligned with business and marketing strategy.
• Ensure correct availability and visibility of key assortments.
• Manage budgets, timelines, and project planning, ensuring on-time delivery and cost control.

Leadership, Training & Guidelines

• Develop, maintain, and ensure correct application of VM and retail design guidelines.
• Train and equip internal teams, local designers, and store teams in VM best practices and brand standards.
• Act as an internal reference for beauty, retail design, and visual merchandising trends.

Innovation & Trends

• Maintain up-to-date knowledge of the global beauty retail landscape, new technologies, materials, equipment, and design trends.
• Identify creative opportunities and agile solutions to operational and commercial challenges.

What we expect from you:

• Solid experience in a senior Visual Merchandising, Retail Design, or Store Design role, preferably within the beauty sector or premium/lifestyle brands.
• Strong commercial mindset combined with creative sensitivity and excellence in execution.
• Proven experience developing retail projects and displays from concept to international rollout.
• Deep knowledge of design, production, construction processes, and international regulations.
• Ability to manage multiple projects in a dynamic and demanding environment.
• Strong leadership, communication, and multicultural stakeholder management skills.
• Experience in team training and deployment of global standards.

Technical Requirements & Education

• University degree in Architecture, Interior Design, Industrial Design, Engineering, Visual Merchandising, or similar.
• Proficiency in design tools: AutoCAD, Rhino, Adobe Creative Suite (Photoshop, Illustrator).
• Experience with project management tools (Asana or similar) is a plus.
• High level of Spanish and English (mandatory).

Why join 3INA:

Culture of freedom, diversity & inclusion, and responsibility 🌈

Free 3INA Product every Q 💄

You will have special 30% discount and we do not forget your family and friends either! 🏦

Feel free working from home or office, you choose!

Keep learning with 3INA 🎓 We offer courses to our employees, depending on their needs and roles!

We take care of your development and professional growth with frequently performance appraisals 🚀

Company events every 3 months 🎉

Equal opportunity employer:

3INA Makeup is an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, disability, medical condition, gender identity or sexual orientation or any other classification.