This position reports to:
Local Division Manager
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Your Role And Responsibilities
In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.
The Marketing and Communications Manager is responsible for developing and executing integrated marketing and communications strategies to drive business growth, enhance brand visibility, and strengthen customer engagement within the Spain and Portugal for Motion High Power business. This role serves as strategic partner to the local sales organization while ensuring alignment with global marketing & communications strategies and divisional objectives.
This role is contributing to the ABB Motion High Power division in Spain and Portugal.
Work model:
You will be mainly accountable for:
- Developing and executing country-level marketing and communication strategies aligned with business priorities and ABB brand guidelines.
- Managing budgets, track costs, and oversee suppliers to ensure compliance and operational quality.
- Leading audience analysis, defining personas, and optimizing communication channels based on target‑group preferences.
- Implementing key initiatives such as product launches, campaigns, events, lead generation, and internal communications, adapting global content for local impact.
- Driving customer engagement initiatives and ensure consistent, data‑driven performance reporting and market insights.
- Aligning and advising stakeholders across Spain and Portugal, collaborating with cross‑divisional teams and representing both countries in regional and global forums.
Qualifications For The Role
- Degree in Marketing, Communications, Business Administration or other relevant disciplines.
- Proven expertise in technical B2B/industrial marketing and communications.
- Hands-on execution ability combined with a strategic mindset.
- Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.
- Experience in brand management, demand generation, digital channels, and media relations.
- Ability to negotiate effectively with suppliers and partners to achieve cost-efficient agreements while safeguarding quality and service level.
- Analytical skills to measure performance and optimize activities.
- Fluent in Spanish and English, Portuguese is a plus
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward
Benefits
We invest in our people with benefits that go beyond the basics because your future matters.
- 🛡️ Comprehensive Insurance Coverage: You’ll be covered by our collective insurance plans in Spain – life, accident, and travel assistance – so you can feel secure whether you're at work or on the road.
- 🍽️ Lunch Allowance / Cantine: Enjoy subsidized meals or cantine access depending on your location.
- 🏡 Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
- 💻 Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
- 📈 Employee Share Acquisition Plan: Want to invest in your future? Join our share acquisition plan and grow with the company.
- 🎓 Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
- 🕓 Flexible Work Practices: We get that life happens – we support a healthy balance between your professional and personal life.
- 💚 Wellbeing Program: From mental health support to wellness activities, we’ve got your back—mind and body.
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc. Together, we are embarking in a journey where each one of us, individually and collectively, welcomes and celebrates individual differences.
Think bigger. This is where bold ideas meet unstoppable progress, teams initiate what’s next, and we’re engineered to outrun, together. Run What Runs the World.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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