About us

We're Camping - a video and brand partner for category-defining B2B SaaS companies. We help ambitious scale-ups sharpen what they stand for, write it in a way nobody else can copy, and turn it into films, campaigns and content that move the business. We're 25 people based in Barcelona. We're not a branding agency and we don't want to be one - we want to be the partner that helps companies find the deeper story under what they do, and then executes that story across brand, campaigns, and content. Writing is the spine of all of it.

We already work with a writer who fits this profile beautifully. We need a second one.

About the role

This isn't a role with a clean market title. Pure copywriters won't fit. Pure brand strategists won't fit. We need the hybrid: someone who leads the thinking and writes the words.

You'll work with us on multi-month engagements - brand evolutions, positioning sprints, campaign concepts, and content programs - for a roster of B2B SaaS scale-ups. Some projects you'll lead end-to-end. Others you'll plug into alongside our strategy lead, designers and producers.

You'd be writing manifestos, value propositions, positioning statements, website copy, sales decks, naming, tone of voice guidelines, campaign concepts, long-form thought leadership, and yes, occasionally a script. Across all of it, the work isn't 'execute this brief' - it's 'ask the right questions, frame the strategic answer, then write the thing that lands it.'

What you'll work on

We organise the work in three overlapping areas. You don't need to be 10/10 on all three, but you should be strong in at least two.

1. Brand messaging - positioning statements, value props, taglines, website copy, sales decks, naming, tone of voice guidelines, messaging architecture.

2. Content - long-form thought leadership, content hubs, podcasts, customer stories, talks, reports. Editorial work that earns attention rather than buys it.

3. Campaigns - creative campaign concepts from the brief through to final headline copy, in collaboration with our creatives and producers.

Who we think you are

- 5+ years writing for brands at a strategic level. You've led the thinking on positioning, brand voice, or campaign concepts - not just executed someone else's framework.
- A portfolio with at least 2-3 projects where you owned the strategic and verbal layer of a brand.
- Comfortable running a discovery interview with a founder or CMO and walking out with a positioning angle.
- A point of view on positioning. Dunford, Raskin, Neumeier - pick your school, but have one.
- English at native or C2 level.
- Self-managed and senior. Freelance by choice, set up to invoice EU clients, looking for a monthly retainer relationship.

The engagement

Monthly retainer, freelance contract. 8-12 days/month to start. Initial 3-month engagement with intent to extend through end of 2026. Remote, CET-friendly hours. We're based in Barcelona - bonus if you can occasionally join workshops in person.