Job Description: Sales Director – Spain

Our client is a global leading automotive company that is ambitiously expanding its presence in the Spanish market. The Sales Director will lead all commercial activity across a portfolio of specialty vehicle brands in Spain. This role spans sales strategy, pipeline management, fleet and key account development, and dealer network performance. The position requires managing multiple brands simultaneously—each with its own sales targets, customer base, and manufacturer expectations.

Beyond daily sales management, this role carries significant strategic responsibility. The Sales Director will drive revenue growth across the portfolio, ensure strong alignment between sales, marketing, and aftersales, and translate commercial efforts into measurable business results. Close collaboration with the Country Manager, the Marketing Director, and manufacturer sales teams is essential.

Key Accountabilities

Core Responsibilities

• Develop and execute multi-brand sales strategies aligned with manufacturer requirements and Spanish business objectives, ensuring strong coordination with the Country Manager and Marketing Director.
• Lead pipeline and opportunity management across all brands, ensuring a well-qualified funnel, robust conversion rates, and accurate revenue forecasting.
• Manage key accounts and fleet clients, strengthening long-term partnerships to drive retention, loyalty, and incremental revenue.
• Drive dealer network sales performance by setting targets, monitoring performance, and implementing corrective actions when required.
• Act as the primary commercial interface with manufacturer sales teams, ensuring alignment on targets, product launches, incentives, and reporting standards.
• Build, lead, and develop a high-performing sales team, promoting a culture of accountability, ambition, and customer-centricity.
• Oversee pricing and commercial policy across the portfolio, optimizing margins while maintaining competitiveness in the Spanish market.
• Track market trends and competitor activity, translating insights into actionable recommendations for the Country Manager and senior leadership.

Performance Indicators

• Revenue vs. target by brand
• Pipeline value & conversion rate
• Key account retention & revenue growth
• Dealer network sales target achievement
• Reporting accuracy & manufacturer target compliance
• Team performance & retention
• Margin per unit & discount discipline
• Market share by brand and segment

Qualifications, Experience & Skills

Education

• University degree in Business Administration, Sales, Marketing, or a related field.
• Postgraduate qualification (MBA or Master's in Sales Management/Commercial Strategy) preferred.
• Additional training in automotive technology or electric mobility is an advantage.

Professional Experience

• Strong sales background within the automotive industry or related sectors in Spain, with a proven track record of delivering revenue growth in B2B environments.
• Experience managing multi-brand sales operations, each with distinct targets, product timelines, and manufacturer expectations.
• Experience launching new brands or products commercially in Spain—from go-to-market execution to performance tracking.
• Proven ability to build and lead a high-performing sales team in a fast-paced, target-driven environment.
• Experience managing dealer networks and key accounts across fleet, public sector, and private customer segments.

Role-Specific Skills

• Strong understanding of the Spanish commercial vehicle market, including fleet buying cycles, competitive dynamics, and public procurement processes.
• Proficient with CRM systems and sales analytics tools for pipeline management, forecasting, and performance reporting.
• Knowledge of Spanish regulatory frameworks affecting commercial vehicles (ZBE, MOVES III, PERTE VEC, urban access rules).
• Strong negotiation and closing skills, with experience handling complex multi-stakeholder deals.
• Comfortable managing budgets, commercial margins, and compliance within varied manufacturer frameworks.
• Capable of building productive relationships in multicultural environments, especially with international manufacturer teams.

Languages

• Spanish: Native or bilingual proficiency (essential).
• English: Advanced (C1+) for daily communication with manufacturers and international leadership.