At Lacoste we are proud of our heritage, and driven by passion, team spirit, and sense of belonging, we are constantly on the move to build the future. We are excited to invite you to undertake and leave their mark in our fastmoving environment.

Role Overview: As a PR & Communications Coordinator, you will be a vital contributor to our continued success and advancement. Your expertise and passion will play a key role in shaping the future of our Marketing Department and driving it to new heights.

What will you do?

Press:

• Track local media landscape for print, online and social media, including the gathering of media kits.
• Assist paid media projects with styling and publications follow-up.
• Seek high-level placements in print, broadcast and online.
• Pitch stories and brand narratives to media (new angles and innovative PR opportunities).
• Translation and creation of press releases.
  
  

PR:

• Ensure initiatives taking place in Madrid are locally relevant and executed effectively in accordance with global guidelines.
• Handle press clippings, PR Value, imagery, and price requests.
• Manage the constant flow of samples of the Madrid PR & Comms Showroom, with Launchmetrics.
• Elaborate weekly and monthly reports on all significant PR and communications activities, under the supervision of the PR & Comms Manager.
• Map and manage Key Opinion Leaders and Celebrities strategy: clipping, requests, logistics of showroom visits, product seeding and travels; build and maintain high impact profiles.
  
  

Events:

• Coordinate PR events in Madrid in collaboration with the marketing team.
• Strong social and professional network and guestlist management.
• Provide and share regular analysis on competitors happenings.
  
  

KPI’s:

• Boost local Brand Equity with specific focus on Brand Desirability.
• Focus on event’s ROI’s.
• Reinforcement of PR&Press value.
  
  

What do we need?

• Proven minimum 3-year successful experience as a: PR & Comms professional in a relevant brand (Fashion Retail is a plus but other sectors will be considered) or a local PR & Comms Agency.
• Language: fluent in English and Spanish (excellent knowledge of the Spanish market).
• Understanding sneaker culture and streetwear labels landscape will be appreciate
  
  

And what about the interpersonal skills & values?

• Strong ability to communicate.
• Team spirit but with the ability to work autonomously.
• Accountable attitude with a taste for tidiness and accuracy.
• Ability to develop creative solutions to complex issues.
• Effective listening communications skills towards internal and external relationship.
• Be open-minded and agile.
  
  

What do we offer?

HEALTH & WELLNESS

Life insurance.

Tea and coffee in the office.

WORK-LIFE BALANCE

Flexible Remuneration: Regime in childcare, transportation and food.

We offer flexible working hours and the option to work remotely 2 days a week.

SELF DEVELOPMENT

Team building events.

Access to training content. Own library, with very diverse contents.

Opportunity to participate in our Scholarship Program.

Volunteer Programs

We look forward to having you on our team and achieving great things together! Should you have any questions or need further information, don't hesitate to reach out.

Beyond skills, we are looking for passionate personalities who embody the company's values:

• Play as One team: We include everyone and show respect towards everyone. We play collective and are committed to team’s work.
• Play with Elegance: We treat others with fair play and humility and show the example. We also are sincere and foster the feedback culture.
• Play by Daring: We have the courage to speak up, experiment and take initiatives to explore new opportunities
• Play with Tenacity: We persevere, we find alternative solutions and constantly seek continuous improvement, learning from our failures.