We are redefining our social channels from "brand awareness" to "performance acquisition." We are looking for a Social Media Growth Manager to bridge the gap between creative content and data. Your mission is to treat content as a product — iterating, optimizing and scaling meaningful interactions that lead directly to sign-ups.
What you will do:
- Develop and run a structured testing system for:
- Hooks and first lines
- CTAs in captions and videos
- Post formats and structures
- Posting angles (problem, outcome, objection, etc)
- Test different funnels and sign-up approaches.
- Analyze performance across the full journey: impression → engagement → click → lead → customer.
- Turn insights into repeatable playbooks and frameworks for high-performing posts.
- Build trend-watching mechanisms.
- Test new platforms (TikTok, Youtube) and build cross-posting and reposting algorithms to scale faster.
- Experience in social media, growth marketing, performance marketing or similar roles.
- Proven experience improving conversion metrics via social content or campaigns.
- Experience and successful cases in A/B testing content or ad variations.
- Experience working with funnels (lead gen, sign-up flows, product pages, etc).
- Strong growth mindset.
- Deep understanding of funnels, user journeys, and conversion logic.
- Ability to turn content creation into a testing playground.
- Confident in hypothesis-driven experimentation (test → measure → iterate).
- Strong analytical thinking and comfort working with numbers and performance data.
- Clear understanding of how CTAs, framing, and psychology impact user action.
- Comfortable collaborating cross-functionally and giving data-backed feedback to creatives.
- Direct impact on business growth.
- Competitive payment.
- 100% remote collaboration.
- High ownership over processes and launches.
- Opportunity to learn new skills, including hypothesis testing and structured experimentation.
- Close collaboration with experienced professionals, including product and development teams in an international environment.
- Strong development of product and growth competencies in real projects.
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