We are seeking a visionary and data-obsessed Head of Marketing to lead the entire marketing function at Service Club across multiple verticals (Drivers, Academy, and beyond). This role is ideal for a commercially minded and digitally native leader who thrives on full-funnel ownership from awareness to acquisition, engagement, retention, and growth. You will set and execute a bold, performance-driven strategy that unites brand vision with media execution and measurable impact.

Responsibilities

• Strategic Leadership: Develop and implement a cohesive marketing strategy aligned with company goals, scaling both the Drivers and Academy verticals across global markets.
• Full Funnel Management: Own the entire marketing funnel—awareness, lead generation, conversion, onboarding, retention, and loyalty; across mainly two defined targets: Drivers and Trainers.
• Data-Driven Marketing: Define and track key metrics to optimize performance; continuously test and iterate using insights from analytics tools.
• Digital & Media Strategy: Lead cross-channel campaigns including performance marketing (SEO, SEM, paid social), lifecycle/email marketing, and content strategy to drive measurable results.
• Lead Generation & Acquisition: Generate high-quality leads while minimizing acquisition cost and maximizing ROI across both B2C and B2B funnels.
• Brand & Content: Build a compelling brand narrative that resonates with audiences including drivers, learners, trainers, and institutional partners.
• Growth & Partnerships: Identify and scale new acquisition channels, strategic partnerships, and community-led initiatives to fuel rapid growth.
• Team Leadership: Build, mentor, and lead a high-performing marketing team while collaborating with Sales, Product, Customer Success, and Tech.
• Marketplace Expansion: Grow the Academy marketplace by attracting qualified trainers, educational institutions, and learners internationally.
• Automation & Onboarding: Partner with Tech/Product to optimize automated marketing flows and onboarding journeys across customer segments.

Qualifications

• Proven leadership experience in a Head of Marketing or senior performance marketing role—ideally in a fast-paced, B2C or B2B2C environment.
• Demonstrated success in scaling international marketing campaigns and growing new markets.
• Strategic thinker with strong execution skills; comfortable shifting from high-level planning to tactical delivery.
• Excellent storytelling and communication skills across B2C and B2B audiences.
• Experience collaborating cross-functionally with Product, Sales, Customer Success, and Tech teams.
• Track record of full-funnel ownership with deep knowledge of digital performance channels and media mix optimization.
• Strong data orientation with advanced knowledge of analytics tools and A/B testing frameworks.
• Hands-on experience crafting and scaling digital strategies across SEO, SEM, paid social, influencer campaigns, and email marketing.
• Experience growing multi-sided marketplaces (e.g., driver supply and learner/trainer demand) is highly desirable.
• Excellent understanding of customer journey mapping, segmentation, and funnel optimization.

What we Offer

• International work environment – Join a diverse team of 20+ nationalities.
• Hybrid work, 2 days from office.
• Working hours: 9:00h - 18:00h
• Extra day off – Celebrate your birthday with a paid day off.
• Free coffee, tea, and drinks – Stay energized throughout the day

Recruitment Process

We do things differently, we want to truly understand your talent. Our process is agile, engaging, and personal:

• Screening call with the HR team: A cultural and technical introduction.
• Business Case - Hands-on scenario or challenge
• Job and experience interview with the hiring manager : A deep dive into your experience and future vision.
• Final meet with CEO

At the Service Club, talent comes first. We are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability.