Position overview

Globeducate is seeking a visionary and hands-on leader to drive its global marketing, branding, and communications strategy. Reporting to the Chief Marketing & Admissions Officer, the ideal candidate will oversee the development and execution of integrated communications across internal and external channels, manage brand architecture across 65+ schools, and ensure consistent, impactful messaging aligned with Globeducate’s mission and values.

Key Responsibilities

Strategic Communications

• Develop and lead a unified communications strategy that reflects Globeducate’s core pillars: Educational Excellence, Skills & Competences, Character Building, and Global Perspective.
• Oversee internal communications to foster engagement and alignment across schools, clusters, regional and central teams.
• Lead and oversee all external communications, including public relations, media outreach, and crisis response, ensuring consistent brand representation and strategic visibility across all regions and platforms.
• Develop and execute earned media strategies that reflect Globeducate’s values and achievements, supported by a coordinated PR calendar at school, cluster, and group levels.
• Act as the primary guardian of brand reputation, proactively managing stakeholder perceptions and ensuring alignment with the organization’s mission and strategic positioning.
  
  

Brand Management & Architecture

• Lead the strategic evolution of Globeducate’s brand clusters, ensuring vertical coordination, consistency, and alignment with educational priorities and regional identities.
• Oversee the development and refinement of cluster-level brand identities and message houses in close collaboration with the Education Team, ensuring clarity of value propositions and relevance across diverse school contexts.
• Establish and enforce brand guidelines and co-branding standards across schools, clusters, and group-level communications to maintain a unified and impactful brand presence.
• Champion the Globeducate endorsement, ensuring it is consistently represented across all communications and brand touchpoints across schools, clusters, and regions.
  
  

Marketing Strategy & Execution

• Design and implement cluster level marketing campaigns in collaboration with schools and regions driving enrolment, engagement, and brand awareness.
• Oversee content of our digital marketing efforts including SEO, social media, microsites, and overall content creation.
• Collaborate with regional teams to optimize marketing performance and share best practices.
• Oversee the development and management of creative assets across the organization, identifying opportunities to streamline workflows, enhance efficiency, and elevate brand quality. Stay ahead of emerging technologies and creative trends to introduce innovative solutions that drive impact, disrupt conventional approaches, and optimize resource use across schools, clusters, and global campaigns.
  
  

Channel Oversight

• Define and implement communication channels templates, tools and guidelines across schools and clusters.
• Develop and maintain content calendars, PR grids, and social media guidelines.
• Ensure all communications are audience-specific, authentic, and aligned with strategic priorities.
  
  

Partnerships & Stakeholder Engagement

• Continue to assess, leverage and and strengthen strategic partnerships (e.g. WWF, Eco-Schools, LEGO Education) to amplify messaging and student engagement.
• Co-develop and build new cluster level strategic partnerships in collaboration with the Education team.
• Integrate the impact of strategic partnerships into Globeducate’s communications strategy, ensuring they are visibly and meaningfully reflected across brand narratives, campaigns, and stakeholder messaging to reinforce the organization’s values and global positioning.
• Collaborate with education and operations teams to align communications with academic and enrolment goals.
  
  

Team Leadership & Development

• Lead, guide, and mentor a global marketing and communications team, ensuring high-quality execution at both school and regional levels. Foster collaboration, creativity, and strategic alignment across diverse markets while supporting team development and performance.
• Implement a dual-reporting structure to leverage regional talent while ensuring global coordination.
• Foster career development and cross-functional collaboration.
  
  

Qualifications

• Educational background in Marketing, Communications, or a related field, or equivalent professional experience demonstrating strategic expertise and leadership in these domains.
• Demonstrated impact in senior leadership roles across marketing, branding, and communications, preferably in complex, global matrix organizations, with a proven ability to drive strategic alignment, brand growth, and stakeholder engagement.
• Strong strategic thinking and execution capabilities.
• Expertise in brand architecture, digital marketing, PR, and stakeholder engagement.
• Exceptional communication and leadership skills.
• Ability to work across cultures, regions, and organizational levels.
• Strong understanding of emerging trends and the disruptive potential of AI and new technologies.
  
  

Safeguarding Statement

Globeducate is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.We particularly welcome applications from under represented groups including ethnicity, gender, transgender, age, disability, sexual orientation or religion.

Successful applications will be subject to child protection screening, including robust vetting procedures, checks with past employers, and relevant safeguarding assessments.